“My lashes used to be super flat”: This new L’Oréal tubing mascara lasts 24 hours and gives XXL volume
We’ve all been there: the mascara stays on perfectly all day, but then removing it becomes a real hassle. Tubing mascara changes all that, and in 2026, L’Oréal Paris is launching a new version of its best-seller so you can enjoy it to the fullest.
What the tubing technology really changes for eyelashes
The tubing mascara formula coats each lash in a lightweight film, like a flexible sheath. This makes the lashes appear longer, more defined, and separated, without clumping. Your eyes look more defined from the very first coat.
In addition, this technology reduces smudging and dark circles under the eyes. The formula doesn’t run when it gets hot. As a result, you get a clean look from morning to night, without needing touch-ups.
Removal is also a game-changer. The film that forms around the lashes comes off with warm water, without the need for a special makeup remover. For those who wear mascara every day, this makes daily life much more convenient.
Paradise Big Deal Black Latex, the new version of L’Oréal’s best-seller
L’Oréal Paris had already established the Paradise Big Deal as a best seller. The brand is now back with an enhanced version: the Paradise Big Deal Latex Noir. Its extra-black formula features a protective latex complex.
The brush with tapered bristles grips the lashes right at the root, then combs through them all the way to the tips. A single stroke gives a defined look. Two or three strokes add volume and length.
“My eyelashes used to be super flat” — user testimonial shared by L’Oréal Paris
Up to 24 hours of wear, as confirmed by a consumer test
According to the brand, the mascara lasts up to 24 hours without smudging or flaking. This claim is based on a consumer test conducted on 120 women. It’s a strong selling point for those looking for a long-lasting, reliable mascara.
The formula is also versatile. You can go from a daytime look to a more intense look without changing products. This means a single product works for multiple occasions.
In short, the Paradise Big Deal Black Latex meets a specific need: volume, length, and an intense black color—all without feeling heavy. The brand also notes that it is suitable for sensitive eyes.
- Extra-black formula with a protective latex complex
- Brush with tapered bristles to grab lashes right at the root
- Lasts up to 24 hours without smudging or flaking
- Remove with lukewarm water; no special makeup remover is needed
- According to the brand, it is suitable for sensitive eyes
Why This Mascara Is Perfect for Sunny Days
In the spring and summer, we want a mascara that can withstand the heat. But we don’t want to spend ten minutes rubbing our eyes at night. This tubing mascara meets both of these needs at the same time.
The film peels off gently after moistening the lashes with warm water. This means the delicate skin around the eyes experiences less tugging. It’s a detail that matters when you remove your makeup every night.
How to Apply and Remove This Mascara for Best Results
To apply, place the brush at the base of the lashes, then sweep the formula toward the tips. One coat is enough for a defined look. For more volume, add a second coat, then a third if needed.
When removing the mascara, simply dampen your lashes with lukewarm water. The film formed by this tubing mascara will then come off without the need for traditional makeup remover. There’s no need to rub the delicate eye area for a long time.
This product is designed for both those who regularly use intense mascara and those looking for an option that’s easier to remove. Plus, it’s suitable for sensitive eyes, as the brand states that the formula is tailored for them. It’s a new version of the best-selling Paradise Big Deal, arriving just in time in 2026.
