“I’ve never worn jeans in my life”: Yet Miuccia Prada has made them the centerpiece of her 2027 fashion show
The Italian fashion house Prada is shaking up the rules of denim with its Spring/Summer 2027 collection, unveiled on June 22, 2026, at the Fondazione Prada. Miuccia Prada and Raf Simons have created a minimalist wardrobe in which traditional jeans give way to unexpected pieces. This radical collection marks a turning point in contemporary men’s fashion.
Jeans reimagined by the creative duo
Before the show, Miuccia Prada made a surprising confession: “I’ve never worn jeans in my life.” Raf Simons added that he hadn’t worn them in about twenty years. Yet both designers placed denim at the center of their collections.
The jeans featured on the runway were made of bright white denim. The show took place beneath a transparent Perspex floor, bathed in halogen lights. This setting highlighted the purity of the silhouettes on display.
The design was based on the iconic five-pocket style reinforced with rivets, invented by Levi Strauss and Jacob Davis in 1873. A few pairs of pleated wool pants, reminiscent of the 1940s, rounded out the collection with their suspenders loops.
“We instinctively felt the need to regain clarity and focus.”
Unexpected colors and materials
None of the jeans seen on the runway were made of indigo denim. Designers presented them in shades of raspberry, pink, brown, white, or yellow. Some styles featured geometric patterns, blending elements from the worlds of Gio Ponti and the Milanese fashion house.
Leather pants featured the same slim, sharp silhouette, which has become one of Raf Simons’ signature styles. This style was also seen in tailored fabrics, ranging from houndstooth to Prince of Wales check.
- White denim without traditional indigo
- Translucent nylon organza pants
- Jackets Inspired by the Type III Silhouette
- Recurring geometric patterns
- Reimagined five-pocket styles
A Bold Architectural Transparency
The nylon organza versions best captured the spirit of the collection. These translucent pants revealed their entire internal structure. The garment’s architecture resembled that of a building with exposed mechanical components, reminiscent of the Centre Pompidou.
Raf Simons described this approach as a “break, a refocusing, and a certain rebellious spirit.” The jackets were inspired by the famous Type III denim cut. Paired with sheer pants, they created radically new silhouettes.
Asymmetrical glasses were a recurring feature in the looks presented. They suggested a different way of looking at what seems familiar to us. This visual metaphor encapsulated the duo’s creative approach.
Prada’s Wardrobe, Reimagined
The reinterpretation wasn’t limited to jeans. Claudine-collar coats, patterned sleeveless sweaters, and V-necks were transformed by subtle shifts in proportions. Some necklines plunged almost to the navel.
Single-breasted tailored jackets were making a comeback as fundamental silhouettes. Their broad shoulders were stripped of any superfluous embellishments. This minimalist approach reflected a conviction expressed by Miuccia: “Right now, nothing annoys me more than ornamentation.”
Fashion designed for the street
The men’s fashion show featured several female models. Their presence—which had become rare since the 2019 “Frankenstein” show—underscored that the collection’s themes went beyond gender issues. Miniature versions of the brand’s iconic bags were suspended from belt loops by carabiners.
According to Miuccia Prada, the collection leaves room for those who will wear it. Everyone will be able to make it their own and reinterpret it on the street. Raf Simons pointed out that the most significant developments in fashion also stem from creative individuals.
This “anti” element was evident in the show notes. The two designers stated that they had created this collection based on everything they no longer wanted to see. The wide, weathered leather belts gave the silhouettes a more spontaneous and less constrained look.
