She steps out of the salon with the ’90s-style haircut that’s taking the red carpets by storm this winter
Some trends never really go away. In 2026, the ’90s hairstyle is making a surprisingly strong comeback in Parisian salons, embraced by a new generation that never actually lived through that era. But what makes these hairstyles so irresistible today?
A comeback that is no accident
Social media has played a central role in this revival. Thousands of videos showcase the ’90s haircut as a powerful symbol of self-assertion. As a result, Parisian hairstylists see clients every week who come in armed with photos of Jennifer Aniston or Winona Ryder.
This comeback can also be attributed to a growing weariness with highly styled haircuts. Indeed, after years of complex layers and permanent straightening, many people are looking for something more straightforward and authentic. The ’90s haircut perfectly meets this need.
Industry professionals confirm this trend. Requests are focused on three iconic styles: the layered bob, the shag, and the curtain bangs. These three cuts share the same philosophy—movement, texture, and a certain freedom in how they’re worn.
Shag, the undisputed star of the moment
Of all the hairstyles that emerged from the 1990s, the shag stands out as the most popular. Its generous layers and plenty of texture add volume without weighing the hair down. As a result, it works well for both fine and thick hair.
The original shag from the 1990s was associated with rock music and a certain rebellious spirit. Today, it comes in a softer version, with longer bangs and less dramatic layers. In addition, colorists often pair it with a subtle ombre to enhance its natural texture.
Another appealing feature is how low-maintenance it is. Contrary to popular belief, a well-cut shag takes less than ten minutes to style. All you need is a diffuser and a light cream to bring out its full texture.
The layered bob: a timeless classic with a fresh twist
The layered bob remains the most understated version of the ’90s haircut. Yet it has lost none of its visual impact. Its front section, which is shorter than the back, creates a dynamic effect that elongates the neck and frames the face.
“The layered bob from the ’90s is making a comeback exactly as it was, but women are now wearing it with much less pressure to be perfect.”
Parisian hairstylists are now putting their own spin on this classic look with more natural finishes. Rather than the flawless straightening of the 1990s, they prefer a slight wave created with a curling iron or air-drying. This gives the look a more authentic feel and makes it easier to manage on a daily basis.
This layered bob is also appealing for its versatility. It works just as well in a professional setting as it does for a night out. Many women between the ages of 30 and 50 choose it for its ability to make them look younger without appearing to be wearing a disguise.
Curtain bangs: a bold yet accessible look
Curtain bangs are perhaps the most accessible element of any ’90s hairstyle. They can be added to almost any hair length. As a result, they allow for a noticeable change without having to get a full haircut.
The idea is simple: long bangs, parted in the center, that frame the face on both sides. They soften the features, make the forehead appear smaller, and give a gentle, romantic look. Plus, they grow back quickly, which is reassuring for those who are still on the fence.
Hairstylists recommend cutting it while it’s still slightly damp to avoid unpleasant surprises when it dries. Then, simply blow-dry it while brushing outward to give it that signature curl. It has remained one of the most requested styles in salons since the beginning of 2026.
How to Choose a Haircut Based on Your Body Type
Not all 1990s-style haircuts suit every face shape. Before walking into a salon, there are a few guidelines to help you make the right choice. Professionals always recommend starting with your bone structure and your hair’s natural texture.
- Oval face: All the hairstyles from the ’90s suit it, especially the shag.
- Round face: A layered bob visually lengthens the face and slims the cheeks.
- Square face: side-swept bangs soften the angles and balance the lower part of the face.
- Fine hair: The shag cut, with its layered strands, creates the illusion of natural volume.
- Curly hair: The shag cut works perfectly, enhancing the hair’s natural movement.
Beyond body type, lifestyle also matters. A woman who spends little time styling her hair will naturally opt for a shag or curtain bangs. On the other hand, someone who prefers a more structured look will go for a layered bob.
Hairstylists emphasize the importance of consulting with clients before a haircut. After all, a successful ’90s-style haircut always stems from an honest conversation between the client and the stylist. An inspirational photo helps, but it’s no substitute for a real discussion about expectations and the realities of daily life.
The ’90s hairstyle is all the rage in 2026 because it sends a clear message: embrace your style without overcomplicating things. It reminds us that major trends always come back—not to copy the past, but to offer a new way of seeing ourselves in the mirror.
