At €13, this XXL mascara from L’Oréal is replacing lash lift appointments at the salon
At €13 a tube, an XXL mascara is promising to replace a trip to the beauty salon. That’s the central claim behind L’Oréal Paris’s Pro XXL Lift, a product that works on an entirely different logic from your standard mascara.
€13 to replace a salon lash lift
The figure is striking: according to a consumer test conducted with 108 women, 79% of them said they would replace their salon lash lift appointment with this XXL mascara. For a 12 ml black tube at that price, it’s a bold positioning.
That result rests on a two-part promise. First, up to 17 times more volume, measured during the same consumer test. Second, +20° of curl and lift, according to an instrumental test carried out on 27 volunteers. These two figures form the backbone of the product’s entire communication.
In practice, that means the Pro XXL Lift doesn’t simply thicken lashes. It also works to lift them, for a finish that gets close to a false-lash effect. That’s precisely what the product’s second step delivers.
A dual brush at the heart of this XXL mascara
The technology that sets this XXL mascara apart from standard formulas lies in its two-brush system. Each brush has a specific role, and the two are used one after the other.
The first brush handles volume. Its formula contains keratin, which thickens and coats each lash. It grips lashes from the root and separates them, then the formula stretches from root to tip. This step works just as well on upper lashes as on lower ones. Multiple coats allow you to gradually build up the result to whatever intensity you’re after.
The second brush, which is curved, takes over. It works with the Lift & Curl formula to lift lashes and create the false-lash effect. This is what generates the +20° of curl measured during the instrumental test. The principle is clear: one brush adds body and definition, the other shapes the curve.
- First brush: volume and definition thanks to keratin
- Second brush: curved, for lift and a false-lash effect
- 17x more volume according to a consumer test on 108 women
- +20° of curl according to an instrumental test on 27 volunteers
- Suitable for sensitive eyes and contact lens wearers
An XXL mascara suited to sensitive eyes
The Pro XXL Lift isn’t aimed solely at those chasing a dramatic result. It’s also suitable for sensitive eyes and contact lens wearers, a practical detail that broadens its everyday appeal.
Keratin features throughout both steps of the product. It first works to thicken and coat lashes during the volume phase, then carries through into the second formula during the lift step. This consistency between the two brushes means there’s no need to pile extra products into your makeup bag.
How to customise the result to suit your mood
One of the strengths of this XXL mascara is how flexible it is to use. The number of coats you apply with each brush directly affects the final look. A few passes are enough for a natural, defined finish. Build up the layers and you amplify both volume and curl for a more intense result.
This logic lets you adapt your makeup to the occasion without switching products. One day, a couple of coats to define the lashes. The next, several back-and-forth strokes to maximise the false-lash effect. The Pro XXL Lift lets the dual brush do the work, whatever look you’re going for that day.
For €13, the tube brings together two complementary mascaras in a single product, backed by figures from both consumer and instrumental testing.
