Lancôme x Emma Chamberlain: “How Do You Say Beauty in French” makes a comeback
The famous cosmetics brand, Lancôme, is once again teaming up with American YouTuber Emma Chamberlain for the launch of season 2 of their series “How do you say beauty in French” on YouTube! 1 year ago, the American videographer and influencer, Emma Chamberlain, with nearly 30 million subscribers on social networks, was named international ambassador for Lancôme. This role is of great importance for the Gen Z icon (1997-2010). It thus offers him the opportunity to discuss self-image as well as authenticity. For this, Lancôme called on Helmut. An agency specializing in supporting luxury and beauty brands in their digital communication. It thus targets new generations and their favorite channels. This ideal partnership gave birth to a series broadcast on the beauty brand’s YouTube channel, entitled “How do you say beauty in French?”. A big first for Lancôme, whose first season was put online in 2023. …