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LOU.YETU, the jewelry brand that drives Parisiennes crazy 

Launched in 2015 by Camille Riou, we never tire of jewelry and other golden creations from LOU.YETU. They ignite Instagram on a daily basis… Focus on this pretty brand that Parisiennes are snapping up! Her golden jewels make Instagram dream. Awakening the tanned skin of its hammered medallions, ethnic rings, necklaces to accumulate and other XXL earrings. Camille Riou started making her own creations in her apartment at 35 rue de Poitou. While it quickly becomes too small to accommodate her fans, she decides to open a pop-up every month to present her "mischievous jewelry". His creed? "Jewellery that resists life" to accompany us in our daily lives by providing the little extra detail... We discover small twisted rings, refined bracelets, chokers, cuffs or even necklaces with ultra-thin chains, in 3 micron gold plated. Creations all more sublime and original than the other. Sublime jewelry that can be worn very easily throughout the year. And we have to admit...

lucieblanche, the graphic jewels to have absolutely 

Recently installed in the Marais, thus inaugurating her first Parisian boutique, lucieblanche offers graphic jewellery, with a touch of rock, which she draws and designs herself. Focus on this talented creator… Coming from a family of artists – a sculptor and painter father, a luthier cousin in Tokyo and another art bookbinder – we can say that lucieblanche is a child of the ball. However, this beautiful Norman almost ended up in a totally different sector. In parallel with her studies at the Beaux-Arts, she spends her time with teenagers to whom she introduces archeology, another of her passions. Supervising the renovation sites of historical and cultural sites, she especially appreciates this relationship with people and history. But that was before fate got involved. During an exhibition in Switzerland, she met a game changer: that of Marie-Lise Gasser. The latter fell in love with his creations and immediately trusting him, opened the doors to the world of contemporary jewellery, the work of "object-adornment", metal...

Nilai

Nilaï: delicate and timeless fine gold jewelry

Summer and winter, we never tire of our delicate gold jewelry branded Nilaï. Pieces that are easy to accumulate to follow the 'stacking' trend and that are sure to enhance any outfit. Bohemian chic, poetic and minimalist spirit are the watchwords of the brand, which offers ever more desirable models… Nilaï is the particular story of Nilaï Comar. The designer, who spent her childhood in Turkey, is passionate about travel and has traveled the world before launching her eponymous brand. As oversized and imposing jewelry begins to slowly go out of fashion, Nilaï seizes her chance and with the help of her husband Cyril Comar, she begins to offer bracelets and necklaces in very fine 24K gold, embellished with some colorful touches. Pieces largely inspired by his many travels. The duo "gives life to our desires" and it's a hit! We then discover jewelry that is both rock and bohemian chic, creations made with noble materials such as pink and gold gold, mother-of-pearl, etc.

Five jewels for five women's lives

Depending on our moods and our characters, we will not wear the rings, chains, bracelets and other coquetries that make us happy in the same way… To start a season that is so gold in its favor, here is our Select range. To draw according to your state of mind. ◊ The romantic Nilaï is, on the Parisian scene, a very unique brand that takes care of its universe between dog and wolf. These jewels always have a kind of powerful and bewitching bohemian charm, which we particularly appreciate in this refined and discreet bracelet which retains all its singularity. ◊ The exuberant Le Lido has launched a capsule collection in collaboration with the designer Shourouk: from this already mythical jewelry emerges, dazzling with a fairyland and femininity that leave us speechless. Our favorite ? The “Champs Elysées” which have that absolutely magical something that all women would like to wear at least once. ◊ Nostalgic She will be tempted by this Achille necklace, created by the lovely brand Margi Darika. In vermeil, it has the delicacy of an old medal and the pattern ...

The cane: the return of a chic and quirky accessory?

What if, far from the expectations and clichés of the urban trend, the spring accessory made a leap in time and gave our outfit a dandy elegance, a delicate allure… and if this accessory was the cane? Head to the Galerie Fayet, with its impressive collection… ◊ The history of the gallery… The Galerie Fayet is a cane shop that represents the FAYET house, a family business founded in 1909, currently the last cane factory in France. The Fayets chose to set up this boutique in the prestigious passage Jouffroy where strollers can immerse themselves in a decor as it was in the 19th century, when the cane was an essential male accessory of elegance. The passage Jouffroy was from that time a place of luxury shopping, where passers-by came in nice clothes, because unlike the muddy Parisian streets, the glass roof and the paving on the ground ensured a cleanliness that high society liked to rub shoulders with. → And the cane In addition to the beautiful canes (those that we can see ourselves sporting …

Exceptional sewn fashion: Maison Lurex

Known to fashionistas for its history finely woven with that of Haute Couture, Maison Lurex has a very particular identity built around a thread... A precious gold thread, which, central to each of the brand's creations, makes it the scarcity. Θ DNA The use of metal thread for clothing, jewellery, accessories… In gold or silver, thread brings lightness and suppleness to creations that liberate the female silhouette. A symbol of brilliance and radiance, the Lurex house continues to conquer innovation to make its threads increasingly fine and expand the range of effects produced. → The thread of history For more than 70 years, Lurex has been weaving its thread for the biggest fashion shows. Among his clients: Valentino, Jean-Paul Gaultier, Armani, Christian Lacroix, Gianni Versace, Karl Lagerfeld… that is to say if excellence is there! From now on, the house is reinterpreting this exceptional yarn for its own account, through its own collection of jewelry and fashion accessories (scarves, scarves, leather goods, ready-to-wear, cushions, etc.). ♥ The fashion advice of …

The Royal Oak by Audemars Piguet, perfection in DNA

Audemars Piguet, a legendary company of complicated watches* is back this year with a new edition of the no less legendary Royal Oak. Innovation is pushed to its climax, performance at its peak, style at its zenith... An object of desire to absolutely covet. – A bit of history Resulting from the association of Jules-Louis Audemars and Edward-Auguste Piguet in 1875, the Audemars Piguet brand, based in the Vallée de Joux, is a pioneer in chiming watches, pocket watches with complications , wristwatches… As innovations progress, Audemars Piguet prospers and offers increasingly sophisticated movements: each time has its own watch, Audemars Piguet is systematically number one. – A cult watch Royal Oak is the first collection of luxury sports watches. Designed in 1972, it is inspired by a building in the British fleet. This dial, equipped with eight visible screws in white gold which assemble the bezel, shakes up the codes of watchmaking. Immediately, it was a dazzling success that paved the way for generations of models. In 1992, Audemars Piguet offered …