A real ray of sunshine on rue du Four, this concept store opened in September. The welcome by its founder and the creators is warm. The space, bright, refined, draped in gaiety. A sparkling and toned down window display, an orange blind, pieces by emerging or established designers… Here, you feel caught up in a whirlwind of creativity. Open your eyes wide, nuggets await you! Meeting with Noémie, hostess.
How was the designer concept store point Physique born?
"With several years of experience in the organization of fashion shows for big houses, I had the desire to bring together emerging brands Fashion and lifestyle which have points in common: values of eco-responsibility, a taste for beauty and well-made, but also a top-of-the-range price positioning in a beautiful, bright, colorful and warm shop. A place that brings them together and resembles them. »
Could you introduce yourself to our Parisian-chic readership?
“Passionate in everything I do! This sentence reflects who I am. Point Physique allows me to discover independent creators every week and to highlight them in a certain way. It is a profession rich in encounters and discoveries. I don't crack every week, but I'm proud to wear designer pieces that have been on display at the boutique. »
If you were a piece of clothing or a jewel, what would you be?
“Boyfriend's pajamas from the Chinese brand, another favorite at the store. Finish your day with the feeling of a job accomplished, slip into a comfortable and elegant outfit with a good glass of red. The must! »
What room(s) does a self-respecting dressing room absolutely have to have in summer, in Paris?
“A light, comfortable and chic dress. This week, I fell in love with a linen top and skirt set from the designer Siwone Paris, a young Parisian brand that advocates chic and comfort! »
Same question, by the sea?
“The Portofino bag from the Mabiche Paris brand, spotted at the boutique and on sale exclusively at Point Physique. A unique concept, a bag made with a vintage scarf, a unique piece, tied on a leather handle. The chic tote bag par excellence! »
What is special about the Parisian, in your opinion?
“Naturally beautiful and elegant…”
What is the essence of style?
“Listening to yourself, wearing what you love, and assuming. It gives off a lot of style. »
How do you operate the selections for Physical Point?
“I spend a lot of time finding new brands through magazines and on Instagram. I choose brands that I like, that I could wear. Each week, we welcome a selection of complementary and high-end brands, Fashion and Lifestyle brands. It's an invitation to surprise, every week! »
Can we incorporate certain pieces from Fashion Week into our daily lives? If so why ?
“I have always loved organizing fashion shows for the Officine Générale brand for which I worked. I continue to follow them and their pieces perfectly reflect the Parisian of today. »
What are your plans for the future?
“Make Point Physique a benchmark for women who want to wear accessible designer pieces, made and thought out with love and a lot of passion. I have lots of projects, BIG projects for Point Physique, but I'm still keeping them a little secret, for the moment. » Case to follow…
physical point, 10 rue du Four, 75006 Paris
By Lucile Gelebart
