Pierre Niney becomes the new global ambassador of Lacoste
French actor, director, producer and screenwriter, Pierre Niney, joins the Lacoste Family and becomes the new global face of the brand. At the age of 34, Pierre Niney no longer has anything to prove on the big screen. We see him sharing the spotlight with Jean Dujardin in the film OSS 117. But his talent also shines in Boîte Noire and, more recently, in Masquerade. In 2015, he was awarded the César for best actor for his incarnation of fashion designer Yves Saint Laurent in the eponymous biopic directed by Jalil Lespert. Thus, these multiple facets of his talent did not fail to arouse the admiration of the French crocodile brand. “The choice of Pierre Niney as ambassador is obvious for Lacoste. With whom he shares spirit and values, including elegance and daring. While maintaining, like the crocodile, a strong bond with its audience. » reveals Lacoste in a press release. Pierre Niney: the muse par excellence By becoming a global ambassador for Lacoste from March 1, 2024, Pierre Niney joins a prestigious family already made up…