For the collection entitled “Move Forward” Mango has chosen a major muse. It’s footballer Antoine Griezmann who poses for Mango Man once again. The ideal choice to embody its message of surpassing oneself.
A new Mango campaign that causes a sensation
As the summer season approaches, Mango is launching a new advertising campaign. This chooses the axis of the theme of self-transcendence. And to bring this idea to life, the brand once again called on footballer Antoine Griezmann.
This is not the first time that the sportsman has lent his image to Mango, since he was already the face of the spring-summer 2022 campaign. He also represented the brand's fall-winter 2022/23 men's collection. Proud of this collaboration, the champion declares: “The Move Forward injunction represents my philosophy of life and links me to Mango Man, to the values, style and characteristics of the clothes. »
Mango highlights values such as the importance of never giving up and surpassing yourself to achieve your goals through this new campaign.
A campaign with values
Mango is delighted to work with Antoine Griezmann. Describing it as a world reference in sport and an example of resilience. Pilar Riaño, director of communications and relations at Mango defends her choice. “He has established himself as the ideal ambassador to illustrate Move Forward’s spirit of surpassing oneself. »
Committed to various causes, including LGBTQI+ rights and gender equality in sport, Antoine Griezmann corresponds to the image that Mango wishes to convey through this collaboration.
A collection to accompany the modern man
Mango’s “Move Forward” collection aims to supporting contemporary man in his daily challenges. In particular by offering him clothing with improved technical properties. Made up of relaxed and comfortable linen and knit pieces, it is perfect for travelers. Who, for example, are looking for lightweight fabrics for their summer trips.
Linen, known for its lightness and comfort in summer, is highlighted in this new collection. To mark the launch of the line, Mango deployed a major advertising campaign in the cities of Madrid and Barcelona. with Antoine Griezmann featured on numerous billboards.
Antoine Griezmann therefore once again poses for Mango Man. An original campaign that seems to appeal to a wide audience! To be found in full on the Mango Man website.
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by Julie Yapo
