Maison Dorée: a revolution in costume jewelry
Since its creation in March 2019, Maison Dorée has established itself as an innovative costume jewelry brand. Founded by Chloé Bleinc, the Marseille-based company offers unique, modern pieces, designed to be assembled and customized ad infinitum. Inspired by the concept of “jewelry for living”, the brand combines elegance, accessibility and audacity.
A visionary founder
Chloé Bleinc, passionate about fashion and beauty, started out on YouTube at the age of 18, before making a name for herself as an influencer. Her creative, free-spirited personality led her to create a brand that reflected her style. With the launch of Maison Dorée, she transforms her love of mismatched combinations into a collection of jewelry that allows everyone to express their uniqueness.
Exceptional expertise
Maison Dorée’s creative process begins with meticulous research into the trends and expectations of its community. Each piece of jewelry is designed with care, from sketches on paper to production in Thailand, renowned for its exceptional craftsmanship. The Thai workshop, a member of the Responsible Jewelry Council (RJC), guarantees ethical and sustainable work, using 100% recycled brass to combine creativity and respect for the environment.
The year 2023 marks a key milestone for Maison Dorée, as it steers its collections towards more assertive jewelry. In 2025, the brand unveils a bold rebranding, with a sleek, contemporary visual identity. The new logo and modern packaging reflect this evolution, consolidating the brand’s position in the costume jewelry market.
An ethical and sustainable commitment
Maison Dorée makes it a point of honor to promote local craftsmanship while committing itself to sustainable practices. This new impetus enables us to offer exclusive collections that are regularly renewed, while respecting ethical and environmental standards.
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