Ferrari hits 2025, but worries about the US market

Ferrari reports a brilliant first quarter, while keeping a close eye on the future of its most strategic market: the United States.

3593 Ferraris sold between January and March: momentum intact

Italian carmaker Ferrari confirms its dazzling growth at the start of 2025. Between January and March, the Maranello-based brand delivered 3,593 vehicles worldwide, compared with 3,560 last year. A modest figure in terms of volume, but strategically significant.

With sales of 1.8 billion euros and net income up 17%, the brand continues to capitalize on sustained demand for customization, as well as a highly profitable product mix.

CEO Benedetto Vigna hails the start of the year as “auspicious” and reminds us that six new models are expected in 2025. These include the long-awaited 296 Speciale, but above all theElettrica, the first 100% electric Ferrari, presented as a strategic turning point for the brand.

The United States: an engine of growth… under pressure

But this positive picture hides a shadow from across the Atlantic. The American market, which accounts for a third of Ferrari sales – 3,452 cars sold and sales of 1.65 billion euros in 2024 – is under strain. The cause? New import taxes, forcing the brand to revise its prices upwards.

Since April 2, the company has applied price increases of up to 10% on several models, excluding the 296, SF90 and Roma. The aim? To absorb customs increases without compromising margins.

Ferrari is staying the course, but cautiously observing the possible impact on North American demand. In a market where exclusivity remains king, every price adjustment is strategic.

2025 promises to be a key year for Ferrari, with solid growth, new launches and commercial challenges. The brand skilfully plays on rarity and innovation, but will have to prove that its luxury can also withstand geopolitics.

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