Mother’s Day gift from Bompard
What if Mother’s Day luxury came in the form of a t-shirt? In May 2025, Éric Bompard surprises by reinterpreting the timeless cashmere t-shirt. The house offers a customizable version that transforms a basic into an unforgettable gift.
A classic revisited for tailor-made attention
From May 12 to 25, 2025, Bompard is offering exclusive personalization of its “Crew T-shirt” model in its stores and online . The concept: embroider a first name, a date or a key word – 10 letters maximum per line, up to 20 letters in total – with a choice of 5 thread colors, to be positioned either on the heart or at the bottom of the garment. A seemingly simple initiative, but one that firmly anchors the object in the emotions.
The boat neck, dense knit and unisex cut ensure a sober, elegant silhouette, while guaranteeing quality true to the reputation of the house founded in Paris. Available in over 10 colors, from S to XXL, this T-shirt combines emotional warmth with discreet refinement.
A ritualistic boutique experience
In Paris, the company goes one step further. In its iconic boutique at 31 rue du Bac , a cart of Crew t-shirts sits at the center of a specially designed scenography. It also features colorful Maison Carrousel marshmallows, coordinated with the shades of the collection. A multi-sensory immersion, between softness and elegance.
This operation echoes the brand’s strategy, already perceptible in 2023 with its collaboration with Kure Bazaar. More than a simple purchase, Éric Bompard offers a moment, a memory, an experience.
True luxury is personalization
By offering a personalized, soft and durable gift, Bompard redefines the codes of chic for Mother’s Day. In a world saturated with soulless objects, this cashmere T-shirt becomes a manifesto for emotional luxury.
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