Jenna Ortega joins Dior: the announcement that electrifies beauty 2025
It’s official: the House of Dior welcomes a new muse. And not the least. Emblematic actress of Generation Z, Jenna Ortega becomes Dior’s new international beauty ambassador in May 2025, embodying make-up by Peter Philips, Creative and Image Director of Dior make-up. A strategic and aesthetic alliance that electrifies both the world of luxury and that of cinema.
A generational muse
Known for her hypnotic role in the phenomenon series Wednesday, imagined by Tim Burton, Jenna Ortega is no longer simply a rising star: she has become a central figure in pop culture. Her presence in such eagerly awaited projects as Beetlejuice Beetlejuice, Hurry Up Tomorrow (with The Weeknd) and Klara and the Sun (directed by Taika Waititi) confirms a trajectory that is both eclectic and ambitious.
Producer, chameleon actress, unexpected muse of prestigious fashion houses, Jenna Ortega embodies a free, multiple, audacious beauty. Exactly what Dior seeks to reflect today.
More than an image: a manifesto
At a time when brands are looking for faces that are more embodied than posed, Dior chooses a woman who interprets, claims, transforms. “The first time I wore lipstick, it was my mother’s, in a studio bathroom,” confides Jenna. A tender memory that contrasts with her current role: spokesperson for a new generation of free, nuanced femininity.
Peter Philips, who is responsible for the Dior make-up universe, finds in Ortega a natural relay for a beauty that is not content to be decorative, but asserts a posture, a story, a way of looking at the world.
An alliance that redefines the beauty icon
In 2025, Dior isn’t choosing a muse, it’s choosing a cultural presence. Jenna Ortega embodies this era, where elegance is tinged with complexity, and make-up becomes a language.
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