Dior x Lewis Hamilton: a capsule collection of Afrofuturism, sport and couture

For this new collaboration, Dior and Lewis Hamilton explore fashion that is committed, technical and resolutely forward-looking. A powerful capsule to discover this summer.

At the crossroads of French haute couture and the world of sports, the new Dior x Lewis Hamilton collection is one of the season’s strongest capsules. This creative dialogue between Kim Jones, Artistic Director of Dior Homme, and Lewis Hamilton, seven-time Formula 1 World Champion, gives rise to expressive fashion imbued withAfrofuturism, textile technology and identity reflection.

A collection conceived as a manifesto

Inspired by Lewis Hamilton’s recent travels in Africa, this second collaboration delves intoAfrofuturism – an artistic and political movement that blends black cultures, science fiction and the rewriting of historical narratives. Each piece in the collection becomes a vector of narrative, between heritage and projection.

Oversized or sculpted silhouettes, leopard tweeds, oblique cardigan-style jackets… The Dior vocabulary is present but enriched by a personal stylistic dimension, like the 1968 Miss Dior jacket, revisited here as a tribute and a springboard. Far from anecdotal, the capsule embodies a vision of fashion as a tool for emancipation, where form and substance meet.

Sport, couture and responsible materials

This collection is also a laboratory of textile know-how and innovation. The carefully selected materials oscillate between recycled canvas, technical fabrics and alternative leathers. The wardrobe blends street aesthetics and high-end tailoring, in a subtle balance between the demands of motorsport and the meticulousness of the Dior ateliers.

The B44 sneakers, icons of the capsule, feature metallic effects, fancy laces inspired by climbing ropes, and futuristic volumes. Bags and accessories follow the same dynamic: bold designs, innovative materials and a concern for durability.

Paris, capital of hybrid style

Presented during Paris Fashion Week for Men, this capsule confirms Paris as a privileged place of expression for experimental fashion projects. It is also in the capital that Lewis Hamilton is now establishing himself as a figure of conscious fashion, well beyond the paddock.

The choice of Dior, an emblematic house of French luxury, to carry this vision, underlines the desire to fuse cultures, stories and innovations. This approach is also reflected in other collaborations, such as those with Pharrell Williams at Louis Vuitton, or the forays of brands like Casablanca and Marine Serre into the world of luxury sportswear.

A political vision of fashion

If this capsule attracts with its strong aesthetic, it also seduces with its commitment. Underlying it all, Lewis Hamilton proposes a political reading of clothing: a tool for affirmation, a symbol of plural identity, and a means of celebrating Afro-descendant cultures in all their complexity.

Dior x Hamilton goes beyond the simple logic of a commercial capsule. It’s an editorial project as much as a clothing one, a collection that thinks, acts and inspires.

Also read: “Gucci, luxe, drame et volupté”: the documentary event not to be missed this summer on Arte