LVMH invests in private aviation with Flexjet: luxury takes to the skies

The L Catterton investment fund, linked to the LVMH group, is said to be spearheading an $800 million fund-raising drive to support the growth of Flexjet, a key player in the private jet sector.

In the world of luxury, the experience is as important as the product. This is undoubtedly the motivation behind the recent operation by L Catterton, a private equity fund backed by LVMH, which is said to have led a major financing round for Flexjet, an American private jet company. Amount raised: $800 million, according to the Financial Times.

This capital injection would enable Flexjet to rank among the giants of the sector, with an estimated valuation of $4 billion. A figure that confirms its position as the world’s second-largest private jet company, behind the behemoth NetJets.

Objective: attract ultra-demanding customers

This fundraising comes against a backdrop of growing demand for business aviation, particularly from customers from the tech, finance and cryptocurrency sectors. Flexjet was able to anticipate this trend, strengthening its offer with tailor-made stays and a high-end concierge service. Last February, the company also signed a record contract with Embraer for 182 business jets worth $7 billion, aiming to almost double its fleet by 2030.

For LVMH, this operation illustrates a desire to consolidate its presence in all segments of experiential luxury: after hotels, yachts and gastronomy, private aviation becomes a field of expression consistent with its DNA.

And Paris?

Paris, the capital of luxury and a hub for business travel, could well benefit from this growth. Flexjet is already strengthening its presence there, with flights departing from Le Bourget and services associated with houses such as Cheval Blanc Paris and La Réserve. A synergy that reaffirms the capital’s importance in the global luxury ecosystem.

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