The L’Oréal Paris 2025 fashion show sets up in front of the Hôtel de Ville
On September 29, 2025, L’Oréal Paris puts on a show in the heart of Paris, with an open-access catwalk. The event promises glamour, beauty innovation and commitment.
Every autumn, L’Oréal Paris takes up residence in an emblematic city location for its annual fashion show. After the Champs-Élysées, the Eiffel Tower and the Opéra Garnier, this time the brand will set up its catwalk in front of the Hôtel de Ville de Paris, in the lively 4th arrondissement. Yet another demonstration of the brand’s Parisian roots… and its sense of showmanship.
Scheduled for Monday, September 29, 2025 at 9pm, this fashion and beauty show will be part of Paris Fashion Week, but with a special feature: access is open to the public, subject to reservation and availability.
Beauty, diversity and the star system
For this eighth edition, L’Oréal Paris has not changed its formula: XXL outdoor scenography, looks by Harold James (make-up) and Stéphane Lancien (hairstyling), and above all, a top-flight international cast.
In terms of celebrities, the brand has already announced the presence of Viola Davis, Gillian Anderson, Simone Ashley, Jane Fonda, Eva Longoria, Aishwarya Rai, and Kendall Jenner, muse of the latest collaboration with Mugler. Singer Charlotte Cardin is also expected, as are several L’Oréal influencers and ambassadors.
This year, the slogan “Liberté, Égalité, Sororité” sets the tone. The event is intended to be festive, inclusive and convey strong values, in line with the brand’s feminist commitments.
A global show… from Paris
If you can’t get a seat, don’t panic. The show will be broadcast live on social networks (TikTok, Instagram, YouTube), on the L’Oréal Paris website, and even in the metaverse via Roblox. Viewing parties are also planned in several major cities.
Practical info
📍 Location: Parvis de l’Hôtel de Ville, Paris 4e
🗓️ Date: Monday, September 29, 2025
🕘 Time: From 9pm
🎟️ Free admission upon reservation (limited seating)
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