Julie Kegels intrigues Paris Fashion Week

Insider sources confirm that 26-year-old Julie Kegels is already considered one of Paris’ most promising conceptual designers. By founding her house in 2024, the former student of the Royal Academy of Antwerp, who also studied at Alaïa, has set a collective pace and a new way of thinking. Her new show, scheduled for September 29, 2025, is attracting industry attention.

From the Antwerp Academy to the Paris catwalks

Julie Kegels represents a generation of designers committed to an analytical approach to fashion. Trained in Antwerp, she benefited from some of the most demanding training in the world, developing a style that combines technical rigor and meditative fluidity. This academic foundation was enriched by her experience working with couturier Alaïa in Paris, a benchmark for stylistic research and structural rigor.

Launched in 2024, her house quickly found a place in a capital that constantly covets emerging talent. This Parisian foothold confirms her positioning among luxury fashion players and makes her a figure of the future on the official calendar.

A conceptual vision of fashion

At Paris Fashion Week FW25 in March 2025, Kegels presented its first striking collection, inspired by Judith Price’s 1980 book Executive Style. In it, she analyzed the relationship between clothing and the social scene, daring to draw an analogy between corporate codes and intimate space. This reflection found expression in an armchair designed with HARMO, a Belgian furniture label, confirming the synergy between design and couture.

This collection wasn’t just a fashion show: it was like a play in which the garment became the set and the role. The press coverage was immediate, positioning Kegels as an interdisciplinary force that questions the use of clothing.

An eagerly awaited show in Paris

The next event, scheduled for September 29, 2025, by invitation only, at a still undisclosed Parisian venue, is already the subject of much anticipation. The Fédération de la Haute Couture et de la Mode has confirmed this new location, a sign of successful integration into the fiercely competitive Fashion Week cycle. The event illustrates the growing role of young fashion houses, and highlights a way of thinking nourished by the dialogue between tradition and modernity.

This rise to prominence has aroused the interest of critics, who scrutinize her creations for their ability to redefine the relationship between appearance, performance and identity. Professional audiences will probably see it as a demonstration of his ability to place clothing in an existential spectacle.

“Each collection is built around an in-depth theme, transforming clothes into objects of meaning.” – FHCM, 2025

Fashion and design in resonance

Kegels also stands out for its ability to cross disciplines. In March 2025, the collaboration with HARMO gave birth to a hybrid piece, highlighting the importance of volumes and functionality. This approach underlines the role of design in thinking about clothing, space and use.

In choosing this approach, the Belgian designer contributes to an emerging trend in which fashion is no longer confined by its codes, but feeds on other artistic practices. With her collections, she reminds us that the wardrobe is never neutral, but becomes social theater and a tool for identity transformation.

“Style isn’t just about what we wear but also the spaces we inhabit.” – Kendam, 2025

A stronger place in the Paris calendar

Only two years into its existence, the Kegels fashion house is already establishing itself as a promising voice in the world of couture. Professionals recognize the intellectual seriousness of its themes, the technical precision of its cuts and the audacity of its relationship with the show. The September 2025 edition confirms these roots in the heart of Paris.

This positioning is attracting the attention of international players, for whom Paris remains the central stage. The spin-offs could prove strategic in a market that now favors conceptual depth and storytelling. Recent publications in the cultural experience field reinforce this status.

Julie Kegels’ future seems to lie in a logic of broadening disciplines: the hybridization of fashion and design, tested in the spring, could be multiplied in her next projects. The prospect of artistic collaborations, notably in furniture or the architectural environment, is already being considered by some observers.

At a time when Paris is reasserting its attractiveness, the Kegels case shows the vitality of a generation that favors meaning over effect. Future shows will confirm whether this approach can be transposed to a sustainable economic model, a guarantee of lasting recognition.