Saint Laurent electrifies Paris under the Eiffel Tower in 2025
The Yves Saint Laurent show at the Trocadéro, held on September 29, 2025 for the Spring-Summer 2026 collection, marked a turning point in Paris Fashion Week. With the illuminated Eiffel Tower as a backdrop and a monumental plant decor reminiscent of 2002, Anthony Vaccarello put on a unique show. The event brought together an audience of celebrities and generated massive media impact, while revisiting the myth of the Parisienne with contemporary audacity.
A monumental parade in front of the Eiffel Tower
The Trocadéro was a highly symbolic choice: one of the most photographed panoramas in Paris, and already a landmark in the history of Saint Laurent. In 2002, Yves Saint Laurent gave his last major show here, transforming the site into a cultural myth. Twenty-three years later, Anthony Vaccarello has returned to the site, adding a touch of dramatic severity and an impressive plant setting.
The nocturnal show, which opened onto the glittering Eiffel Tower, not only seduced with its aesthetics, but also with its emotional power. The videos broadcast the same evening quickly circulated, placing the label at the top of the global trends. This global visibility confirms Paris as the essential capital of contemporary fashion.
Anthony Vaccarello and the portrait of the Parisienne
Since 2016, Anthony Vaccarello has imposed a modern guideline, between rigor and sensuality. For this spring-summer 2026, the designer drew a plural feminine silhouette, sometimes strict in its cut and sometimes romantic in its volumes. Pencil skirts, oversized blouses and oversized lavalieres made up a sartorial grammar constantly under tension.
This aesthetic dialogue recalled the cinematic and literary heritage on which Saint Laurent has always drawn. Catherine Deneuve, the house’s historic muse, attended the show, embodying this continuity between past and present. The reinvented Parisienne, according to Vaccarello, is both intimidating and seductive, a figure few brands dare to embody with such intensity.
An audience in the spotlight of luxury
The guest list testifies to the house’s power of attraction: Madonna, Kate Moss, Catherine Deneuve, Hailey Bieber and South Korean singer Rosé are among the celebrities present. This multi-generational and international cast underlines the brand’s ability to combine heritage and modernity. Few events simultaneously bring together figures from music, film and fashion with such aura.
Paris was transformed into a global stage, with images projected onto social networks beyond the usual cultural boundaries. This moment consolidated Yves Saint Laurent’s position as ambassador of Parisian elegance. Anthony Vaccarello confirms his strategy of cultivating rarity while maximizing global distribution.
“In three acts, Anthony Vaccarello has painted the portrait of a plural woman, severe or romantic but invariably endowed with an intimidating charisma and sex appeal.” – Harper’s Bazaar France (September 30, 2025)
Scenography and historical heritage
The setting for this show resonated with the company’s history: the monumental vegetation erected at the Trocadero recalled the 2002 fashion show, considered the founder’s apotheosis. Beyond the flowers, the symbolism of the ephemeral and the seasonal cycle resonated with the idea of transformation so dear to the house. Anchored in the heritage of Paris, opposite the Eiffel Tower, it transcended the simple presentation of a collection and became a cultural manifesto.
Professionals agree that Saint Laurent has set a new standard for stage design, one that is difficult for other fashion houses to match. Contrary to popular belief, this spectacular use does not erase the artisanal dimension of the garment: each piece was designed in the house’s workshops, combining traditional know-how with textile innovations. This combination of the monumental and the intimate makes the YSL signature particularly singular.
“What could be more unexpected than a bourgeois woman, who becomes a prostitute to avoid boredom, portrayed by Yves Saint Laurent’s muse Catherine Deneuve?” – Numéro (September 30, 2025)
Media and digital resonance
On September 29, the official video went live on YouTube, racking up hundreds of thousands of views in just a few hours. This immediacy guarantees the house instant international repercussion, reinforcing its cultural power beyond Paris. Compared to other Fashion Week events, this strategy puts Saint Laurent ahead of the game when it comes to digital distribution.
Virality was amplified by the presence of guest celebrities, each relaying excerpts to their millions of followers. Official figures show a reach far greater than that of most other shows scheduled that month. This emerging trend in global media coverage is becoming a strategic tool for consolidating the domination of the major fashion houses.
The show also continued the tradition of Paris Fashion Week‘s major events, underlining the importance of Paris as an international stage. Vaccarello demonstrated his ability to play on Parisian heritage while projecting the brand into the future.
Practical information
The Yves Saint Laurent spring-summer 2026 fashion show was held on September 29, 2025 at the Trocadéro, 75116 Paris, opposite the Eiffel Tower.
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