Tudor: the new €5,900 watch worn by David Beckham in Macau ticks all the boxes

In Macau, a new Tudor watch stole the show. Worn by David Beckham, it retails at €5,900 and is already arousing the curiosity of enthusiasts.

In Macau, Tudor’s star watch

The stage was set and the strategy clear. The brand’s ambassador, David Beckham, presented a watch with a clear positioning. The watch is aimed at the everyday, but retains a true adventurer’s soul. As such, it appeals to those who want style without sacrificing reliability.

This launch is underpinned by a coherent narrative. The brand assumes its heritage as a professional tool, with a legible design and clean finishes. What’s more, the balance between sobriety and character speaks to a wide audience. The watch thus finds its place between the field and formal wear.

The choice of Macau is no coincidence, as Asia is a major player in this market. Beckham embodies a credible bridge between sport and elegance. On the other hand, the message remains pragmatic: no bluster, just well-known codes. Above all, the watch stands out for its overall coherence.

“In Macau, style meets precision.”

Watch design, comfort and use

The dial emphasizes legibility, with clear markings. The “snowflake” indexes and hands evoke the company’s lineage. What’s more, the compact case is designed for comfort over a long day. There’s a real concern for ergonomics for regular wear.

The strap plays a key role in stabilizing the whole. The quick-adjust feature comes in handy in hot weather. In this way, the object follows your movements without getting in the way of your wrist. As a result, the watch becomes a discreet but present companion.

• Announced retail price: €5,900.
• Ambassador: David Beckham, global sports figure.
• Positioning: a chic tool designed for the city.
• Launch event: Macao, a key market in Asia.
• Philosophy: legibility, sturdiness, everyday comfort.

What this launch means for buyers

This price tag puts the brand up against already strong players. Yet the quality-price equation remains a recurring argument at Tudor. The watch’s meticulous finish and quality control push the envelope. In this way, the watch meets the expectations of demanding customers.

Tudor – Black Bay Pro (Watch; New model 2023; €5,900). Two clean lines: a format designed for travel, and a strong identity on the wrist.

The in-house manufactured movement remains a pillar of confidence. The chronometric performance is aimed at long-term consistency. What’s more, the brand boasts a transferable five-year warranty. From now on, buyers can count on peace of mind.

Durability, warranties and perceived value

The case and bracelet stand up well to intensive use. Surfaces alternate between brushed and polished to withstand real-life use. Night-time legibility is reassuring when out and about. In short, the product holds up over several seasons.

In terms of value, demand is likely to remain strong after this launch. Editions carried by a media figure often gain notoriety. Consequently, resale can benefit from this symbolic traction. Nevertheless, the heart of the matter remains the watch, designed to last.

When and where the watch will be available

The first units are gradually arriving in stores. Distribution is staggered by region, with variable lead times. So it’s best to contact a sales outlet to position yourself. A waiting list may exist, depending on the configuration chosen.

Salon fitting still makes the difference, as the wrist decides. On the other hand, early feedback underlines the promised versatility. What’s more, it works effortlessly with simple outfits. The watch doesn’t steal the show: it supports it with measure.

Beyond the Beckham effect, the technical background remains the key. Aesthetic consistency feeds confidence when it comes to buying. The price of €5,900 is explained by this level of execution. The watch thus confirms the brand’s stated trajectory.

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