Louis Vuitton unveils a new vanilla fragrance with an addictive scent for autumn 2024

ParisSelect - Louis Vuitton dévoile un nouveau parfum à la vanille au sillage addictif pour l’automne 2024

Louis Vuitton launches a vanilla trail called Fantasmagory. Designed for autumn, this fragrance aims for comforting warmth. In this way, the house responds to the need for sensual elegance as the days grow shorter.

Fantasmagory, a seasonal vanilla with relief

The choice of vanilla is part of a strong movement. Louis Vuitton has opted for a textured interpretation, far removed from easy sweetness. As a result, the accord gains in depth, with a warm, dry contrast. What’s more, the outfit has been designed to follow the rhythm of the day.

The name evokes illusion and matter in motion. The cold season calls for enveloping notes, yet without heaviness. From then on, the house sought a balance between caress and verticality. The result aims for presence, but keeps a clear trace.

The perfume extract category indicates a high concentration. On the other hand, diffusion remains measured to preserve finesse. The construction favors woody, resinous facets around vanilla. Louis Vuitton assumes a sober, controlled sensuality.

“A vanilla can be radiant, not just gourmand.”

What changes when vanilla becomes a signature

A vanilla trail can gain character through contrast. For example, a hint of smoke underlines the sweetness without overpowering it. And dry touches reinforce the structure on the skin. Louis Vuitton works with these nuances to avoid the dessert effect.

The material comes alive with body heat. As a result, the sensation evolves over the hours. The accord also gains an amber patina that remains chic. The projection remains polished, like a well-cut garment.

  • Type: Perfume extract, high concentration
  • Collection: Les Extraits, a sculptural approach to the wake
  • Format: 100 ml, refillable bottle depending on market
  • Suggested retail price: $595
  • Season: autumn-winter, contrasting vanilla signature

Manufacture, bottle and selected materials

The Les Extraits collection features a sculptural bottle. The gesture becomes ritualized, almost tactile. What’s more, the moving cap reinforces the idea of waves. Louis Vuitton links object and sillage in a single line.

Louis Vuitton – Fantasmagory (Parfum extrait Les Extraits Collection; 100 ml; $595).
Text for information only, availability and prices may vary by country.

The in-house master perfumer gives vanilla a precise interpretation. The ingredient reveals its balsam, smoky and creamy facets. On the other hand, the balance avoids excessive sweetness, to keep the scent long-lasting. The structure is discreetly elegant, designed for the skin.

Application tips and useful associations

Spray 20 cm from hot areas, without rubbing. In this way, molecules retain their architecture, and the olfactory curve remains clear. What’s more, a cloud on a scarf creates a soft halo. Louis Vuitton recommends a measured application for precise results.

In layering, combine a light floral mist to aerate the base. As a result, vanilla gains verticality and light. Two sprays are enough for the office. In the evening, add a gesture on the nape of the neck for added presence.

What Fantasmagory has to say about perfume strategy

The market demands legible but nuanced signatures. In this way, the company pursues a path of quiet iconicity. What’s more, the consistency of the material-bottle reinforces immediate recognition. Louis Vuitton aligns creation, gesture and image.

Demand for warm wafts remains strong. On the other hand, the public wants to avoid sweet saturation. The answer, therefore, lies in controlled contrasts and good staying power. Louis Vuitton confirms this reading with a faceted vanilla.

Traceability and extraction quality become central. In this way, on-skin experience takes precedence over window-dressing. And the message is rooted in everyday use, not just the collection. Louis Vuitton relies on the durability of gesture and style.

Before you buy, test it on your wrist and let it live. As a result, you can measure its evolution over the hours. In short, the fit must remain clear in your personal reference points. Louis Vuitton recommends a trial period of several days.

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