Maison Guerlain celebrates 100 years of Shalimar with En Plein Coeur, a free olfactory exhibition on the Champs-Élysées
Maison Guerlain presents a free exhibition at 68 Champs-Élysées. The event accompanies Paris+ by Art Basel, in the heart of the Parisian autumn. Perfume in dialogue with art, without barriers or tickets.
Art, scents and the Guerlain House during Paris+.
The exhibition is free of charge and designed as a sensitive journey. What’s more, Guerlain is linking major works to olfactory accords. On site, the public can wander between images, materials and fragrances.
The narrative thread echoes Shalimar ‘s centenary in 2025. The eye wanders, then the sense of smell prolongs the visit. Guerlain ‘s artistic gestures and perfumery expertise are in perfect harmony.
Behind the scenes of an olfactory journey at Maison Guerlain
The layout combines immersive rooms with more intimate alcoves. Yet the progression remains simple to follow and accessible. You’ll come across some of the world’s leading names, including Picasso, Hockney, Niki de Saint Phalle and Louise Bourgeois.
“
Perfume is a memory that art makes visible”
Shalimar is back in the spotlight as it celebrates its centenary. Maison Guerlain is revisiting this icon through a series of sensory variations.
The venue is located at 68 Champs-Élysées, in the 8th arrondissement. Admission is free, but there may be a slight waiting period. Maison Guerlain recommends weekday visits for greater comfort.
- Address: 68 avenue des Champs-Élysées, Paris 8e
- Access: free admission, queues vary according to time of day
- Setting: olfactory and sensory journey through several spaces
- Highlights: Paris+ by Art Basel, focus on Shalimar centenary
- Public: art lovers, perfume enthusiasts, families
Heritage, design and the Guerlain House
The company’s heritage can also be seen in its objects. The bottles, for example, tell the story of a century of precise gestures and noble materials. As a result, the relationship between craftsmen and artists can be seen, touched and smelled.
The Flacon Quadrilobé (1908) continues a tradition that began with Baccarat. Now, an interpretation by Lee Ufan in white porcelain, green paint and silk cord dialogues with the House of Guerlain.
Design becomes proof. Every detail of a collar or lacing becomes a cultural landmark. In short, the object extends the work and gives it duration.
Artists, gestures and audacity at the Maison Guerlain
The selection proposes correspondences rather than slogans. Thus, a color, a line or a material meets a family of scents. Fragrance, on the other hand, doesn’t illustrate: it builds a sensitive counterpoint.
At the Champs-Élysées boutique, a chapter entitled Les Fleurs du Mal has already brought together contemporary art and olfactory signatures. The title evokes Baudelaire and confirms a taste for cross-disciplinary dialogue.
Maison Guerlain hands-on tour and experiences
Choose early-morning slots for a smoother experience.
The labels remain clear and legible, even for the youngest visitors. So you can alternate between contemplation and breathing, at your own pace. In short, the visit lasts as long as you like.
At the end of the tour, the eye retains works, and the memory, agreements. The centenary of
The artisanal gesture, recalled by the Quadrilobé of 1908, forms a link with today’s creation. In this way, bottle design becomes a transmissible narrative. As a result, the material becomes a living archive, ready for circulation.
No comments
Post a comment
Always participate in accordance with the law and with respect for others.