Hublot shakes up watchmaking with its Big Bang 20 years in 2025

Connoisseurs have been waiting for it for months: in 2025, Hublot celebrates the twentieth anniversary of its legendary Big Bang with five brand-new models revealed at Watches & Wonders Geneva. Our analysis shows that this anniversary series redefines rarity and material innovation at a level few other manufactures dare to reach, while reinforcing the heritage of a house that has become synonymous with technical audacity.

An exceptional collection for two decades of watchmaking art

Presented in April 2025, the Big Bang 20th Anniversary collection brings together five models: Red Magic, King Gold Ceramic, Titanium Ceramic, Magic Gold and All Black. Each piece takes up the “Art of Fusion” concept launched in 2005, combining exclusive materials and a revisited design. Our sources confirm that only a few hundred pieces have been produced, including one hundred for the Red Magic, confirming a strategy of controlled rarity. This positioning is in line with the rise of exceptional watches on the Paris collector’s market.

Enthusiasts of the sector point to the balanced proportions of the new 43 mm case, the integration of the Unico manufacture movement and the “20 YEARS” engraved sapphire finish. According to our analysis, this return to basics, combined with mechanical modernity, lends a heritage dimension to the 2025 editions, proving the continuity of a technical vision born twenty years ago.

The reign of exclusive materials

At Hublot, materials are king. Magic Gold, a virtually scratch-proof alloy of gold and ceramic, is its showcase. King Gold, enriched with platinum, has a deep red hue, an instantly recognizable visual signature. Ceramics, notably the full red hue of Red Magic, demonstrate the ability of Nyon’s R&D department to push back the boundaries of color. These achievements, already acclaimed in Geneva, confirm the brand’s pioneering role in metal-ceramic fusion. At the same time, the rubber bracelets with “One Click” system accentuate comfort, a direct legacy of the original 2005 design.

Unlike commemorative series that are often static, here Hublot transforms the historical constraint into a futuristic laboratory. The Watches & Wonders 2025 event confirmed peer recognition, establishing the company as a benchmark of Swiss material innovation. Paris, often ahead of fashion, is already seeing these models in the windows of prestigious retailers.

Rarity, heritage and the desire to collect

Each of the five models is aimed at a discerning public. The Big Bang Titanium Ceramic, limited to 500 pieces, appeals to lovers of lightness and ergonomics. In contrast, the All Black Ceramic retains the radical aesthetic that made the series such a success in 2006. The 2025 collection does not seek excess, but perfection of balance, a discreet language understood only by the initiated. This strategy maintains the tension and desire that drive high-end watchmaking.

“Hublot doesn’t simply indicate time, it has been reinventing the way to celebrate it for twenty years.” – Antoine Pin, Director Hublot France

After field testing, the Paris boutiques confirmed strong demand in the first week of April, particularly for the Red Magic model. The enthusiasm of local customers demonstrates that the brand, far from being confined to Swiss showcases, remains a strong signal of status and technical culture.

Avant-garde continuity

Professionals agree that the Big Bang 20th Anniversary synthesizes all of Hublot’s DNA. The layered case construction, visible screws and riveted Super-LumiNova indexes recall the original industrial lines, while the modernized carbon dial completes this dual identity. Compared to competing new models, the 2025 series stands out as an independent manifesto in the face of conformity.

This coherent positioning has won over the specialized press, from Geneva to Paris, and is fuelling discussions among collectors on the watchmaking networks. Observers of luxury news confirm that this collection could be a future case study in the management of temporal storytelling.

“Hublot’s success lies in its ability to invent materials that tell a story.” – Jean-Philippe Cardon, independent watch expert

Towards a new era for Swiss design

This anniversary reissue goes beyond homage and opens a new chapter for the Nyon-based manufacture. Our industry contacts report that some of the innovations tested on the Magic Gold may soon be incorporated into other ranges. The Big Bang becomes a permanent laboratory, a showcase for Swiss know-how and an outreach tool for the LVMH group. The engraved carbon dial, specific “20 YEARS” rotor and enhanced legibility embody the quintessence of haute couture watchmaking precision.

Parisian collectors, often sensitive to symbolism, see in this series the perfect fusion of traditional engineering and emotional design. This observation is in line with the current dynamic of experiential luxury, where the object becomes an extension of experience rather than a mere social marker. Rumors suggest that subsequent editions will be entrusted to contemporary artists, reinforcing the link between art and mechanics.