Louis Vuitton No. 1 in second-hand goods in 2025 on eBay Watchlist, ahead of Gucci
On eBay, the Watchlist 2025 shakes up the codes of second-hand luxury. As soon as the report opens, Louis Vuitton becomes a key driver of desire. Buyers prefer traceability, while looking for pieces with high wear value.
What eBay’s Watchlist 2025 reveals about Louis Vuitton and the market
The Watchlist 2025 document aggregates trends, search volumes and purchasing behavior. Louis Vuitton coexists with labels that are making a comeback, a sign of a more open market. Moreover, sharp price rises reflect peaks of interest driven by culture and rarity. Consequently, buying and selling requires a fine-tuned understanding of cycles.
At Coach, demand pulses at 92 times a minute, according to the Watchlist. Accessible leather reassures buyers, while prices remain contained. As a result, the
Purchase signals: formats, icons and cross-referenced keywords
The query “Louis Vuitton – Baguette” is surprising in its association. It’s a mixture of keywords where the monogram meets a cult shape. Yet the intention remains clear: a compact bag, easy from morning to night. This semantic porosity reflects the actual use of the platforms.
“Second-hand wins when desire and proof of authenticity converge.”
At Fendi, the Baguette confirms its timeless status. Vintage and pearl versions are on the rise, as history reassures buyers. On the other hand, condition and provenance weigh heavily on the final price. In short, the product sheet must prove the life of the piece.
Headliners: Dior on the rise, Louis Vuitton on a sustainable trajectory
Lady Dior is on the rise, with a reported increase of +24%. Medium sizes are attractive, as they are suitable for the connected everyday life. The structured handle retains its aura, while the shoulder strap modernizes the look. Louis Vuitton is keeping a close eye on these trends.
- Watchlist 2025: the focus shifts to usage and proof.
- Sharp rises create more profitable resale windows.
- Y2K icons and structured bags coexist, depending on the season’s looks.
- Emerging brands quickly gain in visibility, then in price.
- Authentication, clear photos and precise measurements remain decisive.
Dior’s Saddle is also gaining ground, with a +34% jump. Canvas versions are attractive, but smooth leather is reassuring for everyday use. What’s more, the crescent-shaped silhouette is in line with current tastes. As a result, resale turnover can accelerate.
The Pochette Métis from Louis Vuitton confirms its solidity on the market. The shoulder-belt format is ideal for urban travel, while the monogram remains legible. The modularity of the compartments also enhances the second-hand value of the piece. Louis Vuitton thus capitalizes on a winning style/practicality ratio.
Gucci steps up a gear against Louis Vuitton in the second-hand segment
The Gucci Ophidia outperforms, with a reported increase of +325%. The mix of GG canvas, leather and web stripe ticks all the boxes. In this way, the piece blends an assertive logo with simple everyday use. Louis Vuitton is watching, but the duel is played out model by model.
The Horsebit 1955 is also moving forward, with an increase of around 67%. The fittings remain true to their heritage, while the sizes remain contained. What’s more, the adjustable shoulder strap facilitates adjustment to all body shapes. Compared to Louis Vuitton, the legibility of the house code makes all the difference.
Emerging companies, Y2K revival and halo effects around Louis Vuitton
Chloé’s Paddington is back on buyers’ radars. The 2000s spirit, with its padlock, reactivates the taste for striking detail. Patina becomes an asset rather than a defect. On the other hand, the weight of the bag strongly influences the final choice.
KidSuper’s momentum is remarkable, at around +173%. Limited drops create a scarcity that is useful for resale, especially quickly. Buyers are now testing these labels before moving on to larger purchases. Louis Vuitton benefits from a halo, as baskets always compare stable benchmarks.
LUAR climbs even faster, at around +270%. The well-identified Ana model structures interest and reassures resale. As a result, the brand is gaining its place alongside the historic houses. Louis Vuitton remains the benchmark, but the mix of icons and emerging brands is reshaping priorities.
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