Kiehl’s unveils KIEHL’S STATION K, an immersive pop-up dedicated to urban skin

A former industrial site in the 11th arrondissement, a winter weekend in Paris, and a New York brand that chooses to put its foot down. Kiehl’s invests the capital with KIEHL’S STATION K, an immersive pop-up designed as a space of exploration dedicated to urban skin. There’s no shortcut here: we take the time to observe, understand and decipher what the skin expresses when it becomes saturated, reactive or fragile.

A “Skin inKubateur” to think differently about skin

Presented as the brand’s first Parisian “Skin inKubateur”, KIEHL’S STATION K bridges the gap between cosmetic science, expertise and everyday reality. The tour is structured around several zones, each addressing a key factor impacting skin in an urban environment: thermal variations, external aggressions, progressive weakening of the skin barrier. Visits, organized in two-hour slots between 10am and 8pm, deliberately leave room for discussion, experimentation and a deeper understanding of skin mechanisms.

The heart of the experience: S.O.S Ultra Facial Meltdown cream

At the center of the show, Kiehl’s highlights its new S.O.S Ultra Facial Meltdown moisturizing cream, developed to respond to skin crisis conditions: redness, overheating, discomfort, persistent dehydration. The aim is clear: to soothe immediately while durably reinforcing the cutaneous barrier, that essential bulwark against everyday aggressions.

On site, the discussion goes far beyond the product. The experience allows us to better understand what triggers these reactions, and to approach moisturizing as an in-depth, long-term process.

Personalized diagnostics, far from standardized answers

Another pillar of the pop-up is the personalized diagnosis. Carried out on site, it’s based on discussion, observation and analysis of very concrete parameters: care habits, lifestyle, seasonal sensitivities, recurring reactions. This tailor-made approach enables us to refine our recommendations and avoid generic answers. It’s also an opportunity to understand why skin sometimes changes from one week to the next, under the combined effect of the weather, stress, heating or fatigue.

A subtle sensory experience

KIEHL’S STATION K incorporates a subtle sensory dimension throughout the journey: textures, sensations on contact, perceptible variations. A discreet thread that accompanies the discourse without ever taking over, making the experience more embodied and memorable. A few exclusive surprises punctuate the visit, in the spirit of pop-ups that reward curiosity and the time given to the experience.

Practical information

Location: Le Consulat Voltaire, 14 avenue Parmentier, 75011 Paris
Dates & times: Saturday, January 31st and Sunday, February 1st, 2026, from 10 a.m. to 8 p.m. (2-hour slots)
Access: free of charge, with reservation