The famous Kretz family from the Netflix series “l’Agence” moves from the small screen to rue du Bac with its first Paris flagship.
Known to the general public thanks to the series L’Agence, the Kretz family has established itself as a benchmark in luxury real estate in France and abroad. Media figures but above all seasoned entrepreneurs, Martin, Valentin, Raphaël, Louis and their parents have transformed family know-how into a success story followed well beyond French borders. Today, this trajectory takes on a new dimension with the opening of Kretz Real Estate’s first Paris flagship, at 100 rue du Bac, in the heart of the highly sought-after 7ᵉ arrondissement.
(Photo credits: Family visuals: Florence Alzonda/Agency visuals Raphael Metivet )
From digital to flagship: a natural evolution
Until now, Kretz Real Estate had taken the bold gamble of a 100% digital model, a forerunner in a sector historically attached to physical shop windows. Driven by a content strategy and a massive presence on social networks, the agency now boasts over 2 million subscribers and generates a significant proportion of its sales via these platforms. This exceptional visibility has enabled the brand to reinvent the codes of prestige real estate, infusing them with narrative, proximity and innovation.
A place designed as an experience, not an agency
The opening of this flagship store in Paris was therefore an obvious choice. More than just an office, the space has been designed as a place of immersion, extending the Kretz universe beyond the screen. The 230 m² space is not a traditional office, but a space designed around thecustomer experience, to encourage exchanges, meetings and, sometimes, the spontaneous presence of a family member.
An embodied story inspired by the family home
A direct extension of the family home in Boulogne, this flagship unfolds like an inhabited place, where each space tells a story. Each member of the Kretz family embodies a piece, inspired by his or her travels, artistic or sporting passions. From Paris to Barcelona, from Trouville to Brazil, via New York, the ambiences reflect fragments of life, sublimated by an Art Deco aesthetic, a common thread running through the place and a nod to the family heritage.
A concept designed by Label Experience
To bring this project to life, Kretz Real Estate collaborated with Label Experience, who shaped the space as a veritable spatial narrative. Conceived over several months, the concept blends functionality, emotion and narrative. The flagship is intended to welcome customers and teams, but also to become a living space, open to exclusive events and a program of art exhibitions.
A Parisian base for international ambitions
The opening of this new office is part of the expansion of an already solid business model. Kretz Real Estate now has 130 agents, with 40 new recruits expected by 2025, confirming its sustained growth momentum. A true Parisian anchor, the flagship also embodies the agency’s international dimension, highlighting properties in Saint-Barthélemy, New York and Spain.
A new stage in the Kretz success story
With this first Paris address, the Kretz family confirms its ability to transform a family adventure into a strong, embodied and contemporary brand. Kretz Real Estate continues to shake up the codes ofluxury real estate, making it more human, more narrative and deeply rooted in its time.
Parisian flagship Kretz Real Estate, 100 rue du Bac, Paris 7ᵉ arrondissement.
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