Bad Bunny unveils new adidas at Super Bowl 2026 halftime show

The Super Bowl 2026 offered much more than just a sporting spectacle. Bad Bunny established himself as one of the key figures of this global event. His collaboration with Adidas thrilled sneaker fans the world over.

A notable presence at Super Bowl 2026

The Puerto Ricanartist captured everyone’s attention during the great mass of American soccer. His performance brought together music, fashion and streetwear culture in a single memorable moment. Millions of spectators admired his unique style.

This appearance was not insignificant for sneaker fans. Bad Bunny was wearing his own creation. The collaboration with Adidas took on a spectacular dimension in front of a worldwide audience.

The timing of this release is perfect for the brand with the three stripes. The Super Bowl represents an unrivalled showcase for product launches. As a result, sales took off immediately after the broadcast.

“This sneaker embodies my vision of urban fashion, without compromising on comfort.”

The BadBo 1.0: an eye-catching silhouette

The Adidas BadBo 1.0 White version is priced at $160. Its sleek design appeals to collectors and everyday wearers alike. This white pair embodies the purity and simplicity so dear to the rapper.

Adidas has chosen to offer this model in a range of colors to appeal to a wide audience. In this way, every enthusiast can find the version that suits his or her style. Demand quickly exceeded initial forecasts.

The different versions of BadBo 1.0

The Adidas BadBo 1.0 Brown-and-white, also priced at $160, adds an earthy, natural touch. This two-tone color appeals to fans of warmer tones. It goes well with autumn outfits.

• Minimalist design by the Puerto Rican artist
• Affordable price set at $160
• Several colors available from launch
• Exclusive collaboration with Adidas
• Strategic exit during Super Bowl 2026

The Chalk White / Talc version of BadBo 1.0 offers a subtle alternative to classic whites. Its soft shades create a highly sought-after vintage effect. The price of this version has not yet been officially confirmed.

Each pair reflects the artistic identity of its designer. What’s more, comfort remains at the heart of this line’s concerns. The materials used guarantee appreciable durability for everyday wear.

Commercial success already assured

Pre-orders reached record levels in the first few hours. Yet this result came as no surprise to anyone in the industry. The Bad Bunny fanbase represents a considerable buying force.

Resellers are already monitoring prices on the secondary market. Some pairs are trading well above the original price. And rare sizes are fetching impressive sums.

Adidas thus strengthens its position in the artistic collaboration segment. The German brand has been banking on creative partnerships for several years. This strategy is now clearly bearing fruit.

The cultural impact of this collaboration

This release is more than just commercial. Bad Bunny embodies a new generation of influential artists. His ability to fuse music and fashion is inspiring many designers.

The sneaker market is undergoing a profound transformation. Artistic collaborations now dictate trends. Consumers are looking for pieces that tell a story.

Young buyers want to wear values, not just shoes. In this sense, this collection meets their expectations. It symbolizes an authentic, committed urban culture.

The Puerto Rican artist continues to push back the boundaries of his influence. His creative vision extends far beyond music. Each project reinforces his place in the history of contemporary pop culture.

• Bad Bunny