Gucci and Google team up to create connected glasses due in 2027

Gucci is about to take a decisive step into the world of wearable technology. Kering CEO Luca de Meo has confirmed a groundbreaking partnership with Google to create connected eyewear. This announcement, revealed in April 2026, could transform the way we perceive luxury on a daily basis.

A strategic partnership between Gucci and Google

In an interview with Reuters, Luca de Meo made the collaboration between the Florentine fashion house and the Californian giant official. The two companies are joining forces to develop Gucci-branded smart glasses. The French conglomerate Kering hopes to expand its technological footprint in this way.

The device is scheduled for release in 2027. This timetable positions the Italian fashion house as potentially the first major luxury brand to enter the competitive market of connected artificial intelligence eyewear. Aesthetic details remain secret at this stage.

The device is expected to integrate cameras, microphones and speakers. What’s more, it will run on Google’s Android XR platform. This technical configuration promises an immersive, fluid user experience.

“The house will emphasize its most recognizable aesthetic codes.”

Direct rivalry with market leaders

This project places Gucci in direct confrontation with major players in the sector. In particular, Italian-French giant EssilorLuxottica and Meta’s Ray-Ban eyewear currently dominate the market. The Florentine fashion house intends to upset this established balance.

The entry of a luxury brand into this segment brings an unprecedented dimension. As a result, consumers will soon be able to choose between pure functionality and stylistic prestige. This duality redefines expectations in the wearables market.

• Connected glasses with integrated cameras
• On-board microphones and speakers
• Google’s Android XR platform
• Scheduled for release in 2027
• The first major luxury name in this segment

A diversification strategy for Kering

This foray into connected eyewear is part of a wider plan orchestrated by Luca de Meo. The CEO is looking to develop Kering’s non-core divisions, notably eyewear and jewelry. This approach aims to create new sources of revenue for the Group.

By diversifying its activities, the conglomerate hopes to protect itself from fluctuations in fashion trends. Gucci has experienced a period of declining sales, as highlighted by the 9.3% fall in Kering shares in the first quarter of 2026. Now, technology could breathe new life into the brand.

Luca de Meo highlighted the 105-year history of the Italian company. This longevity testifies to a remarkable ability to adapt to market evolutions. The alliance with Google represents a logical step in this trajectory.

A return to the house’s iconic codes

Beyond technological innovation, Kering’s CEO announced a refocusing on Gucci’s visual identity. The brand intends to highlight its most emblematic aesthetic elements. This dual strategy combines heritage and modernity.

Fans of the brand can therefore expect eyewear that respects its stylistic DNA. Recognizable codes should blend harmoniously with technological components. This marriage of tradition and innovation is likely to define the final product.

The challenges facing the smart glasses market in 2026

The wearables sector is experiencing a noticeable boom this year. Other brands, such as Nothing, are developing their own connected eyewear projects for 2027. Competition promises to be intense in this fast-growing segment.

For style-conscious Parisian consumers, this announcement opens up a whole new world of possibilities. Imagine wearing eyewear that combines Italian craftsmanship with the power of artificial intelligence. This cross between luxury and technology meets a growing demand.

The market is now awaiting details of the exact design and functionality. The coming months should bring more information on this ambitious project. For the time being, the Florentine company is keeping its cards close to its chest.

This collaboration between Gucci and Google marks a turning point for the luxury goods industry. It illustrates how major brands can reinvent their offering in the digital age. The year 2027 promises to be decisive for observing the concrete results of this alliance.

• Gucci