Chanel unveils Coco Game, its very limited edition collection of game-inspired watches and jewelry

Chanel has sprung a surprise at Watches and Wonders Geneva 2026. It unveiled a brand-new capsule collection called “CHANEL COCO GAME CAPSULE COLLECTION”. This limited series, available from April 14, draws its inspiration from the world of gaming in all its forms.

A one-of-a-kind chessboard by Chanel

The centerpiece of this collection is THE CHESSBOARD. It’s an exceptional chessboard, produced in one piece worldwide. Its base is made ofblack obsidian, while the board features a black and white ceramic checkerboard.

Diamonds encircle the playing surface to give it a precious sparkle. The 32 pieces represent symbols dear to the Parisian house. They include the Place Vendôme column, a couture bust and a lion for the king.

The Queen plays Gabrielle Chanel herself. She wears a diamond-set tweed suit with black trim and hatband. Each piece conceals a 25 mm-diameter watch dial in its base.

“The Queen, the most powerful part of the game, takes on the features of Gabrielle Chanel.

Watch necklaces at dizzying prices

The collection also offers daring watchmaking jewelry. The “Gabrielle Long Necklace” integrates a dial into the base on which the founder sits. Price: 89.43 million yen.

The “COCO GAME Long Necklace” adopts a pixel-art aesthetic, as if Gabrielle Chanel emerged from a video game. This piece is priced at 42.57 million yen. The secret “Première COCO GAME Ring”, adorned with octagonal black lines, costs 39.16 million yen. These three creations are limited to 5 pieces each.

• THE CHESSBOARD: the world’s only chessboard with 32 timepieces
• Gabrielle Long Necklace: 89.43 million yen watch necklace, 5 pieces
• COCO GAME Long Necklace: pixel art style at 42.57 million yen, 5 units
• First COCO GAME Ring: secret ring at 39.16 million yen, 5 pieces
• J12 X-RAY COCO GAME: 144.76 million yen watch, 12 units

Very limited edition watches

Several timepieces complete this playful collection. The “Gabrielle Watch” features the designer’s silhouette in bas-relief on its dial. It sells for 48.51 million yen and is limited to 55 pieces worldwide.

The “J12 COCO GAME” places Gabrielle on its dial for a price of 26.40 million yen. The “J12 COCO GAME Charm” suspends a charm from the crown of a matte-white J12. This model costs 20.46 million yen. These two references are also produced in 55 pieces.

The “Boyfriend COCO GAME” depicts the founder as a queen of hearts. The price is 11.077 million yen, again for 55 watches. Enthusiasts will have to be reactive to acquire these rare pieces.

The J12 X-RAY, the pinnacle of the collection

The most exclusive model is the “J12 X-RAY COCO GAME”. This watch plays on the contrasts between light and shadow. It is priced at 144.76 million yen, or over one million euros.

Only 12 examples will be produced. As such, this timepiece will appeal to the most passionate collectors. It represents the culmination of the company’s watchmaking expertise.

Chanel reinvents the codes of play

This capsule collection bears witness to an original creative approach. The house revisits chess, pixel art and playing cards. Each piece tells a story in which Gabrielle Chanel becomes the heroine.

Noble materials mingle with playful references. Obsidian rubs shoulders with ceramics, diamonds sublimate tweed. What’s more, watch mechanisms are hidden in unexpected shapes.

The presentation in Geneva marks a high point for the Parisian company. It confirms its ability to surprise connoisseurs of fine watchmaking. These creations are in keeping with the tradition of excellence, while daring to be whimsical.

• Chanel