NARS at Sephora: François Nars’ cult house continues to seduce Parisian women in 2026

Founded by makeup artist François Nars in 1994, NARS has established itself as a global benchmark. Its editorial approach, inspired by the catwalk, has stood the test of time. Now a pillar of the Sephora offer in France, the brand continues to seduce Parisian women in search of signature make-up.

The legacy of an exceptional makeup artist

Before creating his own brand, François NARS worked on the faces of some of the world’s greatest photographers. Steven Meisel, Richard Avedon and Mario Testino all called on his talent for iconic campaigns.

What’s more, this experience in the field feeds into every product we make. As a result, our textures and shades are designed above all to meet professional requirements, which explains their longevity.

A photographic signature

Black monochrome remains the NARS trademark. From now on, this graphic bias immediately distinguishes the brand from other premium brands on the shelf.

What’s more, the product names cultivate elegant provocation. On the other hand, this boldness contributes to the house’s cult aura among insiders.

“Make-up must transform without disguising” – François Nars, founder.

Products that span generations

Orgasm blush, launched in 1999, remains one of the world’s best-selling products. Its universal pearly peach hue flatters all skin tones, from the lightest to the deepest.

Radiant Creamy Concealer is one of the most popular concealers among makeup artists. What’s more, its creamy texture and adjustable pigmentation make it a versatile tool for every occasion.

Climax and Audacious Lipsticks complete this cult range. As a result, the house covers all editorial make-up needs, from everyday to the most sophisticated evening.

• Orgasm Blush: the universally flattering cult blush
• Radiant Creamy Concealer: the pro concealer of choice
• Sheer Glow Foundation: natural, luminous foundation
• Audacious Lipstick: lipsticks with exceptional wear
• Climax Mascara: spectacular long-lasting volume

Controlled French distribution

At Sephora, NARS occupies a strategic position on premium shelves. The brand has a dedicated corner in the most important Parisian flagships.

What’s more, NARS-trained consultants guide customers through shade selection. As a result, the shopping experience is akin to a professional consultation, invaluable for new users.

A house that never renounces its DNA

Three decades after its birth, NARS retains its audacity. Today, the brand enjoys the loyalty of both historic makeup addicts and the TikTok generation, converted by Orgasm tutorials.

What’s more, recent innovations respect our heritage. In this way, each new product is part of an aesthetic continuity, without ever betraying the founder’s editorial vision.

Finally, our presence in France remains a strategic challenge for NARS. Indeed, Paris remains a prescriptive beauty scene, where every success translates into international influence beyond the Hexagone.