Backstage at Dior’s first-ever Garden Day at the Tuileries: what the House is really protecting
On June 3, 2026, in the heart of the Jardin des Tuileries in Paris, Dior Beauté held its very first “Dior Garden Day”. Journalists, content creators and partners gathered to discover what the House has been revealing over the years about how it cultivates, preserves and protects living things.
An immersive event dedicated to biodiversity
Dior Garden Day wasn’t just a communications event. It was a day designed as a concrete invitation to understand the House’s commitment to flowers, gardens and a beauty that is more respectful of living beings.
As a result, journalists and content creators were able to measure, in the field, the extent to which the passion for plants goes beyond mere creative inspiration. In fact, it translates into specific actions, both in France and abroad.
What’s more, the choice of location was not insignificant. The Jardin des Tuileries is one of Monsieur Dior‘s favorite gardens, where he regularly strolled when he lived on Rue Royale.
“An immersive day designed as an invitation to discover the Maison’s commitments to biodiversity, garden preservation and beauty that is more respectful of living things.”
Six years of support for the Tuileries: what the Maison has built
The partnership between Christian Dior Parfums and the Jardin des Tuileries began in 2020. The first concrete action was the renovation of the main central avenue, with the planting of 92 elm trees.
Between 2021 and 2024, this support has been reinforced by a sponsorship program. Achievements include the restoration of the “La Petite Provence” space, the planting of roses and lavender, the restoration of the central Grand Place to its former glory, and the upkeep of the green lounges.
In 2025, the Maison renewed its commitment for a further three years. This commitment now covers not only the areas already restored, but also the beehives in the garden, which are a haven for pollinators.
- Partnership initiated in 2020 with the planting of 92 elms in the central alleyway
- Restoration of “La Petite Provence” between 2021 and 2024
- Planting roses and lavender as part of the sponsorship program
- Restoration of the central Grande Place to its former glory and maintenance of the green lounges
- Renewal of commitment in 2025 for three years, including garden apiaries
Apiaries, symbols of a commitment to urban biodiversity
The Jardin des Tuileries apiaries occupy a special place in this program. They are true refuges for pollinators. They are also a powerful symbol of the richness of biodiversity in urban environments.
So supporting them is more than just a symbolic gesture. It’s a concrete act that helps preserve fragile ecosystems in the very heart of Paris.
La Maison has therefore chosen to focus part of its renewed commitment on these living spaces, in addition to the areas already restored.
42 sourcing gardens around the world: chains rooted in nature
In addition to the Tuileries, the Garden Day initiative is much broader in scope. The House relies on 42 sourcing gardens in Grasse and around the world to grow its flowers and plants.
These gardens provide the ingredients for our fragrances and skincare products. Yet this network remains largely invisible to the general public, even though it lies at the heart of the House’s creative model.
Sustainable farming practices have been developed here for many years. As a result, each bottle or skincare product carries a story linked to carefully cultivated territories.
Beauty and biodiversity: a responsibility that takes shape in the field
This first “Dior Garden Day” marks a turning point in the way the House communicates its commitments. Rather than mere declarations, it chose to show measurable achievements, anchored in real places.
By uniting 42 partner gardens under a single banner, the Maison affirms that beauty can be thought of in direct connection with the preservation of living things. What’s more, it gives meaning to every ingredient used in its creations.
For both the public and the professionals present on June 3, the message was clear: the relationship between perfume, skincare and nature is not a metaphor. It is built, season after season, in very real gardens, from Grasse to the four corners of the world.
