“I’m totally obsessed with this cream”: Bella Hadid uses 8 tubes a month, and it costs less than 10 €
A moisturizer priced under €10 is the talk of the town everywhere in 2026, and it’s no coincidence. Launched in 1926, Weleda Skin Food is now selling out every few seconds around the world, even though its formula has remained virtually unchanged for a century. What’s driving celebrities like Bella Hadid, Victoria Beckham, and Hailey Bieber to adopt it is worth taking a closer look at.
Why is Weleda Skin Food flying off the shelves right now?
For years, Skin Food remained a well-kept secret in natural health stores, prized by insiders and makeup artists alike. Today, it’s an international cult favorite: according to Weleda, it’s one of its best-selling products worldwide.
British makeup artist Alex Saint, who has been using it for over twenty years, reports that Lisa Eldridge told her it was “a real skin care treatment.” She adds that this product “saves the day in any situation.” As a result, it’s a regular fixture on makeup tables at fashion shows.
Compared to classic Nivea, Skin Food takes a different approach: it emphasizes a more natural formula that is certified. Some people now associate the jars from the 1960s solely with family memories, and this natural moisturizer offers a tangible alternative.
What Bella Hadid and Victoria Beckham see in him
In a beauty video for Vogue, Bella Hadid explains that she uses up to eight tubes of Skin Food a month and that she is “a huge fan of this cream.” Victoria Beckham even asked the brand for an extra-large size.
Hailey Bieber, Emily Ratajkowski, Jenna Ortega: the list of celebrities who love it is long. Yet all these women have access to the world’s most expensive luxury products. Their choice of this affordable moisturizer raises questions—and the answer lies in the formula.
“It saves the day no matter what.” — Alex Saint, British makeup artist, on Weleda Skin Food
A natural formula that explains it all
Weleda Skin Food is a multifunctional cream for the face and body, designed for dry, rough, or chapped skin. The formula, virtually unchanged since 1926, combines sunflower and sweet almond oils with beeswax and lanolin. These ingredients form a protective film on the skin and help prevent moisture loss.
It also contains extracts of organic alfalfa, calendula, and chamomile, known for their soothing and restorative properties. In addition, this cream is NaTrue-certified as a natural cosmetic, which is an important detail for those who check labels and the INCI list.
Dermatologists point out that, for very dry skin, a rich, slightly occlusive texture is often ideal, as it helps restore the skin barrier. On the other hand, if you have combination skin, targeted use is still preferable.
- Makeup base: Warm a tiny drop between your hands, apply it to your face, then add a little foundation for a natural, healthy glow.
- Natural highlighter: Apply in small dabs to the cheekbones, the bridge of the nose, the collarbones, and the décolleté for a shimmer without glitter.
- SOS Lip and Nose Mask: Apply a thick layer, leave on for ten minutes, then gently pat off any excess.
- Repairing Night Treatment: Apply to your hands and feet before putting on cotton gloves or socks.
- Taming frizz: Just a tiny amount is enough to smooth out dry ends.
Practical Tips That Makeup Artists Love
The real reason Skin Food is everywhere is that it does just about everything. Applied to slightly damp skin after toner or mist, this ultra-nourishing moisturizer effectively locks in moisture.
Applied in a thin layer to tight areas—cheeks, around the nose, and chin—it’s also the ideal skincare product for winter. Applied to the brow bone or bare eyelids, it instantly creates the famous “wet” look seen in beauty magazines.
Which version should you choose based on your skin type?
Skin Food Classic is particularly effective on dry to very dry skin that has been weakened by cold, heat, or frequent washing. It is suitable for tight cheeks, chapped hands and elbows, and rough heels.
If you have combination skin or skin prone to shine, you can apply it only to specific areas: the eye area, lips, and the sides of the nose. You can also try Weleda Skin Food Light: it offers the same nourishing benefits but has a lighter, fast-absorbing texture, making it ideal as a daytime moisturizer.
Many beauty journalists point out that those with sensitive and dry skin prefer the classic version, while those with blemish-prone skin opt for the lightweight version. In any case, the formula contains alcohol and fragrant essential oils: if you have reactive skin, it’s advisable to do a patch test on a small area before applying it more generously.
So whether it’s the middle of winter or the height of summer, there’s a version that fits your routine.
Price, where to find it, and how to incorporate it into your routine
A 75-ml tube of Weleda Skin Food costs about €9.95, depending on the retailer, and sometimes less during sales. This moisturizer therefore undoubtedly falls into the category of skincare products available for less than €10. Travel sizes are also available, perfect for trying the product with no obligation.
It is available at many pharmacies, drugstores, organic perfume shops, and major online retailers of natural cosmetics, as well as on the brand’s website. Its main advantage is its high concentration: one tube lasts for several months, even with daily use on multiple areas.
In the morning, apply it after your serum and light moisturizer, only where your skin needs it, then add your sunscreen. In the evening, it acts as a targeted night mask: apply a more generous layer to your cheeks, lips, hands, and feet. This versatile moisturizer can replace several products at once in your bathroom.
