To celebrate the 130th anniversary of the Monogram, Louis Vuitton unveils a new textured canvas inspired by its first trunks
In 2026, the Parisian fashion house will celebrate a major anniversary and is taking this opportunity to reimagine one of its most iconic prints. Louis Vuitton has just launched Monogram Emblème, a new fabric now featured on several of the brand’s signature bags and accessories. Behind this launch lies a unique approach, rooted in the House’s history while embracing a new form of sensory experience.
A painting designed to be felt, not just seen
Until now, the Monogram’s evolution has primarily focused on color or artistic collaborations. For example, there was the multicolored version created in partnership with Takashi Murakami, as well as the soft hues of the recent Monogram Origine line. With Monogram Emblème, the brand is changing gears and focusing on the tactile aspect.
The fabric is inspired by the jacquard pattern used on the brand’s first trunks. It is also woven using a five-thread technique that creates a raised effect reminiscent of embroidery. The result is a textured surface—both familiar and new—that can be appreciated as much by touch as by sight.
This approach marks a turning point in the way the brand is reinventing its signature motif. However, the visual identity remains intact: the LV initials and stylized floral shapes remain at the heart of the design.
Poplar Beige and Ribbon Pink: the two colors available at launch
For this launch, the Monogram Emblème is available in two colors: poplar beige and ribbon pink. These understated shades highlight the texture without overwhelming it. They are designed for customers who want to wear the LV iconography in a more discreet and sensory way.
These colors are featured on several iconic styles: the Speedy, the Side Trunk, the Neverfull,the Alma, the Diane, and the Neo, among others. Wallets, clutches, and a vanity case round out the selection of accessories available at launch.
“Originally designed as a tool to combat counterfeiting and as a certificate of authenticity, this graphic design has gradually established itself as one of Louis Vuitton’s key identifying features.”
The 130th Anniversary of the Monogram as a Strategic Framework
The launch of the Monogram Emblème is part of the initiatives organized by Louis Vuitton to celebrate the 130th anniversary of its Monogram pattern in 2026. This anniversary provides a strong foundation for reigniting interest in a century-old design. The brand is taking this opportunity to expand its creative variations, each offering a different perspective.
The original pattern was created in 1896 by Georges Vuitton, the founder’s son. It combines the initials “LV” with stylized floral motifs. Originally, this design served a very specific purpose: to combat counterfeiting and guarantee the authenticity of the products.
As a result, this design has dual value—both heritage and commercial. The company now uses it as a vehicle for innovation to maintain the long-term appeal of its products.
- The Monogram Emblème uses a five-thread weaving technique.
- The fabric is inspired by the jacquard pattern found on the brand’s first luggage pieces.
- Two colors are available at launch: poplar beige and ribbon pink.
- The models in question include the Speedy, the Neverfull, the Alma, the Diane, the Side Trunk, and the Neo.
- The original Monogram pattern was created in 1896 by Georges Vuitton.
A motif that has served as a creative laboratory for over a century
Since its creation, the Monogram has become one of the most recognizable visual symbols of luxury worldwide. The house has gradually transformed it into a canvas for experimentation, capable of incorporating artistic influences, technical innovations, and color changes without losing its essence.
As a result, each new variation enriches an already rich brand narrative. The Monogram Emblème fits naturally into this narrative, adding a new sensory dimension to this visual heritage.
A launch that exemplifies the brand’s strategy centered on “LV”
The brand uses the Monogram pattern as one of its main tools to boost the desirability of its collections. Each reinterpretation—whether pictorial, chromatic, or now tactile—revives interest in already well-established bag silhouettes. Models like the Neverfull and the Speedy have been around for many years, yet they continue to attract new customers thanks to these reissues.
Furthermore, by grounding the Monogram Emblème in the brand’s textile heritage—the jacquard pattern of its earliest trunks—the house highlights the continuity between its artisanal past and its current ambitions. This link between history and innovation is at the heart of what Louis Vuitton seeks to convey through this new canvas.
Thus, the Monogram Emblème is more than just a simple aesthetic refresh. It raises a broader question about how a luxury house can evolve a symbol without betraying it. For fans of the brand, this launch represents a new way to wear a motif they know well—but to experience it differently, this time through touch.
