“I feel privileged”: This woman from Mayotte shares what her daily life is like at a major Parisian haute couture house
Nassarah Crance, a communications manager in the Haute Couture industry in Paris, embodies a journey that is as unexpected as it is inspiring. This young woman, originally from Mayotte, has found her place at the heart of one of the world’s most famous fashion houses. Her story is worth taking a closer look at.
A Woman from Mayotte in the Upmarket Neighborhoods of Paris
On March 10, in the upscale neighborhoods of Paris, just a few meters from the Élysée Palace, the Pierre Cardin fashion show had just ended. Nassarah Crance was still there, among the guests, working until closing time. She is the head of internal communications at this major fashion house.
Her role goes far beyond what one might imagine. For example, she develops and implements the brand’s visibility strategy. She manages press relations, social media, and advertising campaigns, and works with journalists on a daily basis.
In addition, Nassarah oversees the website and brand content—that is, the creation of in-house content. She also writes newsletters to keep partners informed during fashion shows and events.
A profession that has been transformed by social media
With the rise of social media, the role of a communications manager in the fashion industry has changed dramatically. Today, influencers play a central role in the strategies of major fashion houses.
During fashion shows, Nassarah focuses primarily on these new players in the fashion industry. She needs to seat them in the best possible spots in the venue. They are the ones who will keep the show alive after it’s over, on their social media.
“I work at this major fashion house. I write newsletters to share news about the company when we hold fashion shows or events.”
A path that didn’t seem to lead her to fashion
Nassarah Crance was born in Paris. She is originally from Mayotte. Her background did not necessarily set her on a path toward a career in Parisian haute couture.
With a master’s degree in marketing and communications, she was first hired in a sales department. Later, she applied for a job at Pierre Cardin, without fully realizing how much that would change her life.
That’s when the fashion world chose her—not the other way around. As a guest on the show *Ultra Glamour*, Nassarah sums it up simply: “To my surprise, the fashion world chose me.”
- Nassarah Crance is the head of internal communications at Pierre Cardin.
- She holds a master’s degree in marketing and communications.
- She manages media relations, social media, and brand content.
- She is in charge of placing influencers at fashion shows.
- She is originally from Mayotte and was born in Paris.
What Nassarah Loves Most About Her Job
Nassarah makes no secret of her enthusiasm for this world of beauty and elegance. Above all, there’s one thing that stands out for her: “What I love most about fashion is the creative side.”
This passion for creativity fuels every aspect of his work. Whether it’s an advertising campaign or online content, the artistic dimension remains at the heart of his projects.
The feeling that this is a rare opportunity not to be missed
Nassarah is fully aware of how fortunate she is. She doesn’t hesitate to call it a privilege when she talks about her job in haute couture. For her, Paris opens doors that few other career paths even allow one to crack open.
She expresses it in simple, heartfelt words: “I feel very privileged to work in haute couture and to live in Paris. It’s a blessing; it opens up so many opportunities.” This sense of gratitude comes through in everything she says.
However, Nassarah does not present her career path as a predetermined one. She emphasizes the element of the unexpected and chance that led her to her current position as a communications manager in the fashion industry. This is also what makes her story both engaging and helpful for those who are trying to find their path.
Consequently, her story serves as a reminder that a degree in marketing and communications can lead to opportunities far beyond the sales department. Communication in the world of haute couture is a demanding field, but one that’s accessible to those who are curious and adaptable. Nassarah Crance is living proof of this, from behind the scenes at the Pierre Cardin fashion show to the screens of influencers around the world.
