This print magazine from Chanel, dedicated to beauty, is already a collector’s item with its eight different covers
In June 2026, Chanel will launch *Coco*, a brand-new print magazine dedicated to beauty and fragrance. This exclusive publication marks a major milestone in the Rue Cambon brand’s editorial strategy. With this groundbreaking publication, Chanel is affirming its vision for cosmetics and strengthening its direct connection with its customers.
A beauty magazine published by the House on Rue Cambon
The House already had a magazine dedicated to art. Now, it is launching a version focused entirely on cosmetics. This new publication, called Coco, was created with the support of the British media brand Chaos.
The first issue takes a bold approach. It features eight different covers and focuses on makeup with the theme “The Make-up Issue.” This way, every reader can choose the cover that speaks to her the most.
Throughout the 115 pages, the brand unfolds its vision for cosmetics. This owned-media strategy allows the brand to break free from traditional channels. As a result, it sets its own standards and enriches its storytelling with the help of experts from a variety of backgrounds.
“A unique space for self-expression, creativity, and freedom.”
A feature that blends art, culture, and makeup
The editorial content of this first issue is rich and varied. Novelist Marie NDiaye contributes an essay on beauty and identity. For her part, historian Kassia St. Clair offers reflections on the evolution of color perception.
Beauty journalist Funmi Fetto breaks down the names of the shades in the Rouge Chanel lipstick collection. Sarah Brown takes a closer look at the lip gloss. Finally, an interview with brand ambassador Lily-Rose Depp and a quiz created by Derek Blasberg round out this summer issue.
- 115 pages devoted to cosmetics
- Eight different covers for this first issue
- Contributions by Marie NDiaye, Kassia St. Clair, and Funmi Fetto
- Looks created by several makeup artists, including Valentina Li
- Available at the brand’s beauty and fragrance stores
The Power of Makeup at the Heart of the Editorial Project
This first issue highlights the “transformative power of makeup.” The goal is clear: to provide a space for creativity and freedom of expression. Several makeup artists have therefore created original looks for this issue.
Among them was Valentina Li, a member of Chanel’s Comètes Collective, who took part in this adventure. About ten photographers captured these creations through their lenses. In this way, each page becomes an invitation to rethink makeup as an art form in its own right.
The publication celebrates the diversity of styles and faces. It is aimed at all women who see makeup as a means of self-expression. However, it is not merely a product catalog; it offers a genuine exploration of culture.
Immersive and Cultural Narrative Formats
Beyond fashion, the magazine features in-depth articles and analyses. This approach stands in stark contrast to the short-form content found on social media. It emphasizes the long-term perspective—a value cherished by the luxury industry.
This allows readers to take the time to read, browse, and immerse themselves. This editorial choice enhances the sensory and intellectual experience. It serves as a reminder that beauty is not limited to appearance, but also touches on identity and culture.
The Return of Print in the Luxury Industry
This launch is part of a broader trend: the resurgence of print. In a world saturated with digital content, paper is regaining its value. It offers a tactile and lasting experience that a screen cannot replicate.
This first issue of Coco is being published in a limited edition. The publication frequency has not yet been specified. Nevertheless, this collector’s edition appeals to women who appreciate beautiful objects and rare items.
The magazine is distributed at the company’s beauty and fragrance retail locations. It is also available online. It is published in five languages: French, English, Chinese, Korean, and Japanese. This global distribution reflects the project’s international scope.
With Coco, the Maison de la rue Cambon is solidifying its position in the booming beauty sector. It offers a unique editorial experience that blends art, culture, and cosmetics. This magazine embodies a new way of telling the story of beauty, breaking away from traditional media conventions.
