Louis Vuitton unveils a collector Vivienne figurine in the likeness of Pat McGrath
A cherry wood figurine, a black corolla embossed with the Monogram, and a miniature eyeshadow palette in hand: the new collector Vivienne from Louis Vuitton is unlike anything that came before it. Behind this artisanal object lies a heartfelt tribute to Dame Pat McGrath, the house’s Creative Director of Makeup, marking the first anniversary of its Beauty offering.
An artisanal object conceived as a portrait of Dame Pat McGrath
For anyone familiar with Dame Pat McGrath’s world, the references are unmistakable. The black headband, the vivid red lips, and the miniature makeup accessories are an unambiguous nod to the British makeup artist’s signature look. Louis Vuitton has chosen to honour its Creative Director of Makeup by giving her a likeness within its most iconic flower mascot.
The piece is crafted in Italy from sculpted cherry wood, enhanced with calfskin leather and finished with lacquered and gilded details. The black corolla bears an embossed Monogram, while a floral detail pays homage to the artist’s expertise in eye makeup. In its hands, the figurine holds two miniature reproductions: an eyeshadow palette and a lipstick, both directly inspired by the house’s makeup creations.
This limited edition sits within the house’s lifestyle collection, making it as appealing to collectors as it is to fans of fashion pieces with a strong narrative power.
Vivienne, far more than a mascot for Louis Vuitton
This anniversary figurine is no isolated object. Over the years, Vivienne has established herself as a recurring thread running through Louis Vuitton‘s collections and content strategies. She appears on bags, jewellery, and other fashion accessories. The Louis Vuitton Chocolaterie also features her in both permanent and seasonal creations.
Digitally, Vivienne has played a central role on several occasions. In 2021, she became the lead avatar of the mobile game Louis: The Game, tied to an NFT campaign. In 2024, she was once again in the spotlight for the first anniversary of the house’s Discord server, now suspended, through the collaborative game Enigma. These initiatives make clear that the flower mascot is far more than a decorative flourish.
- Primary material: sculpted cherry wood
- Finishes: calfskin leather, lacquered and gilded details
- Black corolla embossed with the Monogram
- Miniature accessories: eyeshadow palette and lipstick
- Made in Italy, limited edition
An anniversary that also marks a first collaboration
The first anniversary of Louis Vuitton Beauty coincides with a new milestone for the makeup line. The house has announced a first-ever collaboration bringing together Dame Pat McGrath and Nicolas Ghesquière, Artistic Director of Women’s Collections. Together, they have created a series of exclusive products that merge their dual areas of expertise.
This coming together of fashion’s artistic direction and makeup creation illustrates how Louis Vuitton builds coherence across its various creative lines. For the house’s clients and devotees, this collaboration offers a rare opportunity to see two distinct visions converge within a single beauty object.
The collector Vivienne figurine and this first collaboration together give this anniversary a dual significance: a personal tribute to Dame Pat McGrath on one hand, and the opening of a new chapter for the house’s Beauty line on the other.
