Become the face of YSL Beauté? It’s possible

YSL Beauté announces an open casting on Instagram and TikTok for its next MYSLF campaign, celebrating individuality and self-affirmation. This initiative follows the success of the MYSLF fragrance, launched two years ago.

UntilFebruary 3, 2025, participants can submit a video interpreting the phrase “It feels so good to be MYSLF”. To validate their entry, they must tag @YSLBeauty and use the hashtag #MYSLFOPENCASTING. The jury will evaluate the videos according to criteria of authenticity, originality and ability to embody the MYSLF values of self-confidence, uniqueness and self-expression.

The winner, announced the week of February 3, will become the ambassador of this international campaign, highlighting the essence of YSL Beauté, a brand that stands for audacity and modernity.

For more information, visit the brand’s Instagram and TikTok accounts.

Also read: Bold Blurring Blush: YSL Beauty’s make-up phenomenon