Charlotte Le Bon: Guerlain’s new committed ambassador
Guerlain’s environmental commitments are getting a breath of fresh air with the arrival of Charlotte Le Bon as ambassador for its bee protection program.
An artist at the service of biodiversity
Actress, director and visual artist, Charlotte Le Bon joins Guerlain today to embody its commitment to bees, the historic symbol of the House since 1853. Her sensitive universe, rooted in nature, makes her a natural spokesperson for this environmental cause.
The Quebec artist, recently seen in season 3 of The White Lotus, will lend her voice and image to various campaigns and actions run by Guerlain to protect this essential insect.
A program launched over ten years ago
Since 2010, Guerlain has been leading a major project: the “Guerlain for Bees Conservation Programme”. Through concrete actions in preservation, education and innovation, the brand aims to raise public awareness of the importance of bees in our ecosystems.
One of the flagship initiatives is Bee School, an educational program launched in 2018 that raises awareness among elementary school children, led by brand employees.
Women for Bees: training, empowering, protecting
Another pillar of the program is “Women for Bees”, developed in partnership with UNESCO. This project aims to train women in beekeeping and sustainable entrepreneurship in various biosphere reserves around the world.
In 2024, a new promotion was launched in China’s Yunnan province. Proof of the international reach of this initiative, which combines female empowerment with the defense of biodiversity.
A sincere voice for a lasting commitment
In a press release, Guerlain welcomes the new face: “We believe in combining artistic excellence with environmental responsibility.” For her part, Charlotte Le Bon declares, “Nature is both my refuge and my muse. I’m very proud to become an ambassador for Guerlain bees.”
Through this partnership, Guerlain continues to evolve the codes of luxury, infusing them with a strong ecological conscience and placing creation at the service of the planet.
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