Luxury temple opens on the Champs-Élysées RH Paris

RH Paris, the first European space for the American luxury furniture giant, opened on September 5, 2025 on the Champs-Élysées. Spanning over 3,900 m² and seven floors, the space blends design, gastronomy and Californian art de vivre. The opening marks a new era in upscale dining in Paris, with two restaurants, a rooftop and a secret garden.

A long-awaited inauguration on the legendary avenue

The arrival of RH Paris at 23 avenue des Champs-Élysées transforms a former site vacated by Abercrombie & Fitch. The American luxury brand offers a new experience, where each floor becomes an immersion in its Californian style. This opening promises to be one of the most striking retail and lifestyle events of the autumn.

The 7-storey building houses a design gallery, two culinary spaces and an interior design studio. This unprecedented combination redefines the perception of luxury on Paris’s most famous avenue. Numerous trade media confirm that this launch is already attracting international and local clientele.

The project also illustrates RH ‘s expansion strategy in Europe, Paris being the obvious choice for a first base. The inauguration on September 5 symbolized the crossroads between Parisian tradition and the American vision of contemporary luxury. This is part of a trend in which brands are looking for hybrid locations, halfway between art de vivre and exceptional design.

A hybrid concept between design and gastronomy

The RH Paris experience is not limited to furniture. The “Jardin RH”, located under a spectacular glass roof inspired by the Grand Palais, offers American-Mediterranean cuisine. It’s a space designed to prolong the visit, combining conviviality and refinement.

At the top, “Le Petit RH” stands out as a gastronomic rooftop with a 360° view over Paris. Its unique décor, composed of over 7,000 pieces of blown glass, enhances high-end dining. This venue embodies the desire to bring a strong culinary identity to an experience previously focused on furniture and décor.

Both restaurants are part of the current trend for festive luxury addresses at the crossroads of dining and design. In the Restaurant section, you’ll find many other Parisian venues that share this hybrid approach. RH Paris could well become a must for lovers of refined gastronomy.

A temple to luxury and lifestyle in Paris

More than just a boutique, RH Paris is a veritable cathedral of design. Each floor is conceived as a stage where high-end furnishings become actors in a theatrical showcase. This layout reflects CEO Gary Friedman’s vision of creating places that go beyond traditional retail.

The design studio, located within the address, offers personalized, made-to-measure support. It’s a new way for Parisian and international customers to access high-end advice, integrated into an immersive environment. The innovation lies in the fluidity with which design, art and hospitality come together.

This approach corresponds to a growing desire to integrate luxury into hybrid spaces, where shopping, dining and culture come together. In this sense, RH Paris joins other major projects on the avenue, helping to redefine its overall appeal. Its strategic location makes it a flagship of Parisian lifestyle.

“RH Paris is a celebration of architecture, design, gastronomy and wine,” said Gary Friedman at the opening.

A powerful symbol for the European market

With global sales set to exceed 3.18 billion USD by 2024, RH is now making its mark in Europe with this first location. The opening of RH Paris demonstrates the American group’s determination to appeal to the Old Continent’s upscale clientele. The location is not only a showcase for the brand, but also a strategic tool for conquering new markets.

Paris, the capital of design and luxury, is a key step in this process. The address on the Champs-Élysées allows RH to join forces with other fashion and luxury giants already present. It also repositioned the avenue as a ground for new immersive experiences right in the heart of the 8ᵉ arrondissement.

Future RH Paris programming could even include temporary exhibitions and events. This diversification guarantees a stronger and lasting appeal to a varied clientele. The long-term impact on the brand’s image in the United States and Europe could be major.

“We’ve transformed an iconic venue into an immersive destination where American art de vivre meets Paris,” FashionNetwork summarized.

Redefining luxury on the Champs-Élysées

The opening of RH Paris reflects a more general trend in the capital: that of creating complete spaces, where shopping, dining and culture become one. More and more luxury players are adopting this model to attract customers in search of unique experiences. This transformation is also evident in other concepts recently launched in Paris.

Beyond the commercial aspect, a new aesthetic vision is proposed. The Californian inspiration, both minimalist and warm, dialogues with the cultural codes of the capital. This meeting of rustic chic and modernity is sure to appeal to design aficionados in search of something new.

The choice of the Avenue des Champs-Élysées is a strategic one for conveying this identity. Located in the heart of the 75008 district, the address attracts tourists, Parisians and expatriates alike. The Group’s challenge is to turn this opening into a lasting success, capable of inspiring other European locations.

This approach is part of a wider series of major Parisian events celebrating luxury and creativity. For example, the Parcours des Mondes 2025 event also illustrates this cultural and upscale dynamic, echoing the RH Paris project.

Last but not least, to complete this immersion in the capital’s lifestyle universe, the Luxury News section offers regular updates on the most significant openings and collaborations. RH Paris is set to feature prominently in the coming months.