The LEGO Grand Tournament takes over the Champs-Élysées in 2025

Few people know it yet, but Paris is about to host an extraordinary challenge. On Sunday, September 21, 2025, 256 selected families will have the opportunity to transform the Champs-Élysées into a giant playground around an unprecedented creative challenge. Our investigation reveals that, at the foot of the Arc de Triomphe, it won’t just be a question of LEGO bricks, but of a cultural and heritage moment that’s likely to leave its mark on this Parisian autumn.

A mythical avenue transformed

The tournament will take place on the Avenue des Champs-Élysées, which will be completely pedestrianized for the occasion. This monumental Parisian space becomes a theater where family creativity will be put to the test. The entertainment won’t be limited to the competition: giant LEGO brick structures will be on display, attracting passers-by and giving way to a festive spirit.

The organizers have set a precise framework: each team will have a maximum of 300 bricks at its disposal to build this summer’s must-have object. The constraint stimulates inventiveness and puts the emphasis on ingenuity, rather than quantity. The event is part of the European Heritage Days, adding an extra cultural dimension to the competition.

A creative family challenge

The aim is not technical performance, but family experience and imagination. Children as young as 6 take part alongside their parents, uniting generations around an emblematic game. Since our last scouting visit to the avenue, we’ve been able to see for ourselves the impressive logistics deployed: secure zones, workshop areas and supervisory staff.

The tournament has already attracted the attention of local media and enthusiasts alike. Like the “que faire” in Paris, the idea of transforming the world’s most beautiful avenue into a playground for creative expression has been hailed as a bold initiative. The public will be able to circulate freely, observe families in the midst of construction and enjoy peripheral entertainment.

Experience at the heart of the event

Beyond the competition, the tournament is a celebration of creativity. In the Flora Danica garden, the Maison du Danemark will be offering original workshops, allowing visitors to handle bricks while discovering another playful facet of the event. These activities complete a rich program of initiations, monumental exhibitions and meetings with animators.

Educational experts confirm that handling 300 bricks encourages problem-solving and collaborative work. The tournament acts as a catalyst for learning, while maintaining a convivial atmosphere. Those who are unable to register for the competition can still take advantage of the workshops and demonstrations.

“The Champs-Élysées will be pedestrianized for the duration of the tournament, and the most beautiful avenue in the world will become a huge playground.” – Paris Zigzag, September 14, 2025

A reward to match

The prize at stake has an international dimension: a trip for four to Denmark, the country of origin of the famous LEGO brick. The addition of this prestigious prize is a reminder of how important it is for the brand to combine creativity and adventure. It’s also a nod to Nordic culture, through the partnership with the House of Denmark.

The presence of personalities such as Mcfly, who will be hosting the competition, brings a breath of modernity and closeness to the audience. Not only will the selected families be at the center of attention, but spectators will also benefit from dynamic entertainment punctuated by charismatic speakers.

“Build your vacation must-have in LEGO bricks, 300 bricks maximum is all you need!” – LEGO Group, official press release 2025

Why Paris is taking it over

For some years now, the French capital has been multiplying the number of festive events held at its emblematic sites. After the fashion shows and cultural projects on the avenue, this playful competition confirms the city’s desire to be accessible and creative. Observers are already talking about one of the major family events of autumn 2025.

Contrary to popular belief, this type of event attracts LEGO enthusiasts and the curious alike. The economic spin-offs are also worth considering: an influx of visitors to the avenue, local consumption and enhanced tourist visibility.

The organization of the tournament, supported by the City of Paris, makes it possible to reconcile safety, conviviality and heritage enhancement. At a time when family events are becoming increasingly important, the capital is establishing itself as a laboratory for cultural and leisure experiences.

Entertainment professionals agree: staging the event on the world’s most beautiful avenue is a successful communications coup for LEGO. In the image of luxury news, Paris now combines prestige with intergenerational creativity.

Practical information

Location: Avenue des Champs-Élysées, 75008 Paris (at the foot of the Arc de Triomphe). Times: Sunday, September 21, 2025, from 1:30pm-2pm to 5:30pm-6pm. Access: Métro Charles de Gaulle – Étoile (lines 1, 2, 6 and RER A). Price: free, open to the public. Official website: lego.com. Partnership: Maison du Danemark, workshops at Flora Danica. Price: trip to Denmark for a family of 4.