Prada SS26 woman shakes up Milan before the rush

Our investigation reveals that the duo Miuccia Prada and Raf Simons marked a turning point on September 25, 2025 in Milan. This Spring/Summer 2026 collection, presented at 2pm CEST, explores lighter lines and a liberated approach, confirming a creative synergy active since 2020.

A parade under the sign of freedom

The Prada show demonstrated an orientation towards lightness, a choice seen as a response to the complexity of today’s world. According to observers, Milan had not seen such coherence between heritage and renewal for several seasons. The pieces presented were in direct continuity with last June’s SS26 menswear collection, recognized for its colorful mini shorts at the Fondazione Prada.

Critics in the Lombard capital agree that Prada is raising the bar by reinventing without sacrificing its DNA. This SS26 women’s line is anchored in the strategic calendar of Milan Fashion Week, inspiring international press and buyers alike.

Confirmed creative continuity

The Simons-Prada tandem works like few other collaborations in the luxury sector. For the past five years, they have been fusing codes: Miuccia brings historical depth and Raf injects a modern vision. Recent interviews reveal a perfect creative symbiosis, translated into clear, liberated silhouettes.

Experience of the show on the ground shows a captive audience, where influencers and professionals validate the choice of more airy materials and an optimistic palette. This commitment confirms Prada’s determination to appeal not only to Paris and Milan, but also to international markets.

Visible inspirations and signatures

In this collection, structured jackets rubbed shoulders with flowing skirts, sometimes topped with unexpected details inspired by the men’s wardrobe. The assertive minimalism was jostled by touches of color, confirming an evolution already perceptible in the menswear line of June 2025.

Artistic direction has steered each look towards understated sophistication, relying on innovative materials. This represents a clear break with the rigor of previous seasons.

“Simplify, make it lighter in a heavier world”, declared Raf Simons backstage SS26 – June 2025

Echoing Simons’ words, the collection validates a creative philosophy where elegance becomes a form of gentle resistance in the face of global tensions.

Critical and media reception

Specialist critics are praising the clarity of the line and its relevance at a time when the market is demanding aesthetic accessibility in a high-end context. Several reference media are already ranking the show among the most noteworthy of this Milanese season.

Miuccia Prada’s exchanges with the press attest to a willingness to engage in long-term creative dialogue, an aspect that few artistic directors display so openly.

“We speak the same language”, said Miuccia Prada and Raf Simons in September 2025

This frankness confirms the reality of a solid understanding, contrary to the initial fears of creative incompatibility expressed when they were appointed in 2020.

When innovation and heritage go hand in hand

The show confirms that Prada continues to write a singular history, where rupture and continuity coexist. The silhouettes seen on September 25, 2025 express a new chapter in which the balance between sobriety and experimentation seduces both Milan and the international fashion scene.

This approach also confirms Paris as the future strategic ground for Prada media activations. Events to watch out for could align the French capital with this dynamic, in parallel with the major openings expected over the quarter.

The expected commercial impact, reinforced by a market waiting for “refreshed” luxury, will be partially measurable at upcoming trade shows and when the collections are launched in 2026. Professionals see the approach as a timely adjustment to global demand.

The duo continues to transform Prada into a laboratory for contemporary haute couture, creating a trend that transcends the usual boundaries.

Sales and strategic outlook

Next steps include following Milan Fashion Week autumn/winter and the arrival of the SS26 collections in stores in the first quarter of 2026. The challenge will be to translate this recognized creativity into numbers.

International buyers are already awaiting the first in-store drops, a decisive timeframe to consolidate momentum. The Paris market could also see the presentation of exclusive events linked to the activation of this line, in the logical continuity of the fashion calendar.

The absence of controversy surrounding this show confirms the reputation of a house that remains faithful to its codes while innovating. The Simons/Prada collaboration is still perceived as an intact creative force, both strategically and commercially.

Added to this is the growing interest in Paris Fashion Week’s satellite restaurants and events, confirming the French capital’s growing role in this global scheme.