Paris Fashion Week October 5, 2025: key day revealed
Our September 2025 investigation reveals that the day of October 5 during Paris Fashion Week SS26 concentrates the most eagerly awaited shows, from Lacoste to McQueen. Few know it yet, but the day’s backstage action oscillates between absolute exclusivity and digital accessibility, confirmed by official figures from FHCM and Fashion Week Online.
A strategic October 5 for fashion
Paris Fashion Week 2025 runs from September 29 to October 7, but the highlights are concentrated on October 5. At 09:30, Magda Butrym opens the day with a digital presentation. At 11am, Lacoste unveils its collection with a live show, followed by Céline an hour later, confirming the high density of the shows.
Our analysis confirms that this is a crucial day, with every house trying to capture attention before the official closing. The sustainability initiatives launched by the FHCM also find their full expression on this day, with the showcasing of innovative materials and more environmentally-friendly logistics.
The program’s flagship homes
The calendar unveils a unique sequence: Valentino at 3pm, Jean Paul Gaultier at 4:30pm and Alexander McQueen at 8pm. As for Chloé, it’s prime time at 7 p.m., with all eyes on its new artistic director. Digital brands such as Paloma Wool and Ottolinger reinforce this hybrid dynamic.
Experts confirm that this dual format – physical shows by invitation and digital presentations – is becoming an expected norm. For the fashion enthusiast’s experience, this evolution ensures increased visibility while maintaining the intimate character of certain shows.
Sustainability and digital as pillars
Since 2020, the FHCM has been setting innovative standards in terms of carbon footprint. By 2025, no less than 80% of October 5 events will be accessible via
During our field visit, we found that the showrooms at the Palais de Tokyo have confirmed their centrality. Here, independent and emerging designers find a digital showcase perfectly integrated with the day’s flagship shows.
“Paris Fashion Week 2025 marks a turning point with the generalization of sustainable standards and massive digital integration” – FHCM, press release, September 10, 2025
Experience from the big houses
Lacoste offers a show that embodies sporting tradition and contemporary elegance, while Céline confirms its prestige with a runway show at noon. Valentino and Gaultier embodied heritage continuity, each with a distinct style recognized by
In the evening, Chloé and McQueen attract attention with promises of artistic renewal, confirming the strategic importance of this Sunday. McQueen’s ramp-up, scheduled for 8pm, brings the day to a close with a unique theatrical energy.
“The Jean Paul Gaultier show remains a key moment, to be experienced both in person and via livestream” – Fashion Week Online, September 15, 2025
A challenge of authority and visibility
On this October 5, the big names compete, but must also coexist with an emerging digital generation. The FHCM admits it: the balance between heritage and renewal is at the heart of Fashion Week. The simultaneous nature of the shows means that fans have to plan their appointments precisely, between strict invitations and online content.
This hybrid model reinforces Paris’s cultural power in the face of other fashion capitals such as Milan and New York. Official figures bear this out: nearly 90 designers present, and 15 digital or hybrid shows on October 5 alone.
Future editions will confirm whether this format becomes permanent or remains a transition to even more technological fashion. Between sustainability, excellence and digital strategy, October 5, 2025 will remain a revealing showcase for the future of haute couture.
Another sign of this hybridization: major cosmetics brands are setting up shop in iconic locations, reinforcing Paris’ global role.
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