Carla Bruni moves Paris during Pink October 2025

The former First Lady, herself affected by breast cancer, combined music and testimony in front of the Eiffel Tower. Privileged sources confirm that over 5,000 people gathered on the Champ de Mars for this unprecedented evening, placing Paris at the center of the national mobilization.

A strong personal commitment

As soon as she arrived, Carla Bruni captured the audience’s attention with the force of her sincerity. Her speech spoke of the reality that one in eight women in France is affected by breast cancer, a figure confirmed by the Ruban Rose association. Unlike the usual political speeches, her personal testimony made the event deeply human and poignant.

In front of the illuminated Champ de Mars, his speech was followed by an intimate musical performance. The performance reinforced the emotional impact of his commitment, reminding us that culture and public health can form an effective alliance. The health professionals in attendance praised this blend of art and awareness, rarely so well mastered in Paris.

An evening orchestrated with precision

Under the direction of choreographer Sadeck Berrabah, the parade integrated dancers and choreographed stagings. This artistic dimension made the evening much more than a traditional charity event. Hosted by journalist Isabelle Ithurburu, the ceremony gave the floor to patients, combining authenticity and collective emotion.

The event was widely relayed on social networks, creating considerable visibility for the Pink October campaign. The contrast between the festive aspect and the seriousness of the message ensured that the evening had a lasting impact on participants’ memories. The mobilization, free and open to all, illustrates a new strategy for raising mass awareness.

Paris, capital of awareness

The Champ de Mars didn’t just host an event: it became a public platform for the fight against cancer. Official figures show that thousands of spectators answered the call. This attendance confirms that Pink October is now a fixture on the Parisian calendar, on a par with major cultural festivals.

The presence of a former First Lady, world-famous and touched by the disease, gave even greater resonance to the campaign. Few people dare to admit how difficult it is to talk about cancer, but Carla Bruni was able to set the subject free in the heart of Paris. This gesture will leave a lasting mark on our collective memory.
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One woman in eight is affected by breast cancer, so we need to get the word out” – Carla Bruni, singer and campaigner

Insiders know: for several years now, Paris has played a central role in this mobilization. The fusion of heritage, culture and public health has given the city a singular aura in the global fight against breast cancer.

The personalities involved

In addition to Carla Bruni, other media figures lent their energy to the cause. Sadeck Berrabah designed a staging combining elegance and intensity, creating lively tableaux around the theme of resilience. Isabelle Ithurburu lent her journalistic expertise to make the evening accessible to the general public.

This combination of artists, journalists and activists illustrates a multi-generational communications strategy. Professionals agree that this method significantly increases the impact of prevention messages. Associations will probably draw on it as a replicable model for years to come in Paris and elsewhere.

“Screening is our best weapon against this disease” – Host Isabelle Ithurburu

A tribute and an appeal

For the 2025 edition, the Ruban Rose and the Ligue contre le cancer have chosen to reinforce the screening actions associated with each gathering. This link between public awareness and concrete medical action represents a strategic turning point. The effectiveness of campaigns now depends on the ability to transform emotion into active prevention.

Our survey confirms that information areas were available all along the Champ de Mars, enabling participants to book screening appointments. This complementarity was seen as a decisive factor by healthcare professionals. By making screening immediately accessible, the event goes beyond the symbolic stage.

At a time when Paris is multiplying its initiatives in favor of well-being and public health, this free evening event reinforces the capital’s position as a stronghold of citizen mobilization. Critics hail the comprehensive approach, combining humanism, expertise and health effectiveness. The campaign, already covered by the major national media, sets an ambitious course for future editions of Pink October.

To extend the experience, other Pink October events are planned throughout the Paris region until October 31. Conferences and free screening events are also scheduled in Paris and in several partner hospitals.