Bottega Veneta strengthens its fragrance collection with new creations

Bottega Veneta is strengthening its fragrance collection with a more precise, sensorial approach. The movement is in line with its vision of discreet luxury, inspired by Italian craftsmanship and noble materials.

An olfactory impulse designed to last

Founded in Vicenza in 1966, the brand has built its reputation on the art of leather and sobriety. Today, this culture of detail guides its fragrance offering. The range is evolving towards more textured creations, designed for everyday wear. The objective remains clear: to create a dialogue between style, comfort and wearability on the skin.

In the boutiques, the experience is tightened around clear olfactory families: luminous citrus, enveloping woods, leathery accents. In addition, work on the materials highlights the perceived naturalness and precision of the accords. The sober bottles underline this commitment. Bottega Veneta favors a visual language consistent with its leather goods.

From an industrial point of view, the perfume license remains with Coty. This guarantees controlled international deployment, while preserving the house’s creative DNA. On the other hand, distribution remains selective in order to preserve exclusivity. Bottega Veneta is thus moving forward in stages, to anchor desirability.

“A successful perfume tells the story of a material without copying it.”

What this means for customers

In the boutique, advisors guide customers towards wakes adapted to their lifestyle. What’s more, notes are easier to read thanks to clear segmentation. You save time, without sacrificing the finesse of the compositions. Bottega Veneta relies on listening to refine its recommendations.

Depending on the point of sale, practical formats facilitate testing and restocking. Skin testing remains the golden rule for measuring hold and evolution. As a result, the final choice is made with greater certainty. This progress reinforces confidence in the brand.

• Range refocused on clear olfactory families
• Selective distribution and a meticulous experience
• Co-creation with recognized industrial partners
• Sober aesthetics, in line with ready-to-wear fashion
• Personalized advice for a safer choice

Craftsmanship, materials and brand consistency

The fragrances emphasize the sense of material so dear to the brand. Leathery facets evoke the iconic interlacing, without literal imitation. Woods and musks provide a comfortable base. Bottega Veneta subtly links tactile and olfactory comfort.

The citrus work provides a sharp, luminous contrast. What’s more, these notes open up the accord and make it easy to wear during the day. In the evening, amber and resinous nuances can take over. This dynamic offers an olfactory wardrobe that’s easy to master.

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On the packaging side, the design remains uncluttered and legible. The brand also favors timeless codes rather than seasonal effects. This consistency avoids confusion on the shelf. Bottega Veneta capitalizes on immediate recognition.

Distribution and availability

The collection remains available in selected boutiques and specialty retailers. In addition, dedicated presentations help to understand the scent families. Customers quickly identify the accord that speaks to them. Bottega Veneta maintains a serene sales environment.

Special events can accompany the launches. Guided trial sessions, for example, promote application gestures. In short, the experience is simple and useful. The result is more loyalty than hype.

Practical advice for the right choice

Test on skin and allow to evolve for at least 30 minutes. In addition, compare no more than two wakes to avoid saturation. Come back the next day if in doubt. Bottega Veneta encourages a calm, unhurried choice.

Adapt the fragrance to the situation at hand. For example, citrus and light florals work well in the office. Amber woods, on the other hand, are better suited to quiet evenings. Your rhythm guides the right concentration.

Think maintenance and restocking according to the season. What’s more, heat can amplify diffusion, so dosage should be measured in summer. Consequently, one spritz less may be enough. Bottega Veneta emphasizes controlled elegance.

For gift-giving, opt for consensual agreements and reasonable formats. In this way, you limit the risk of error while maintaining the surprise effect. Include a sample for a trial run at home. This approach respects everyone’s sensibilities.

• Bottega Veneta