Sephora upgrades its loyalty program in France: exclusive benefits in store and online

The beauty sector is moving fast, and Sephora is stepping up the pace to win over consumers in France. The brand is announcing a major change with exclusive benefits for its members, while focusing on a simpler, more personalized customer experience.

What Sephora is changing for its customers in France

According to news reports, the brand is modernizing its loyalty program and services. The emphasis is on personalization, early access to offers and targeted benefits. The brand also promises a smoother in-store and mobile experience, with benefits visible from the moment you join.

In practice, customers expect concrete gains and clear gestures. In addition, specific operations are planned throughout the year, with bonus points, exclusive gift sets and beauty workshops. This dynamic is in line with Sephora ‘s strategy of strengthening ties with its community, while keeping prices under control.

The change mentioned concerns France, with a roadmap focused on proximity. From now on, the aim is to reward loyalty at the right time, without complexity. As a result, customers should see clearer benefits on their day-to-day purchases.

“I want benefits that are simple to understand, useful, and available when I really need them.”

Redesigned loyalty program and services

The core of the program is based on exclusive benefits that are promoted throughout the year. Members can look forward to personalized offers, in-store events and preview access. The promise is clear: more value, at the right time, on key categories at Sephora.

The brand is emphasizing the omnichannel experience, particularly via the app. Benefits management is also set to become simpler, with tracking of points, birthday gifts and e-coupons. In short, the brand wants to make every step easier, from selection to payment.

• Exclusive benefits announced for members in France
• Enhanced personalization via app and e-coupons
• Regular in-store events and beauty workshops
• Early access to limited offers and packages
• Rewarding loyalty with bonus points

What’s next at Sephora: highlights and gift ideas

To give substance to these announcements, the brand is emphasizing both reliable values and new products. Make-up, skincare, fragrance and hair care products are available for everyday use and special occasions. The selection below illustrates the trends to keep in mind.

In terms of benefits, certain operations target the house brand. For example, double loyalty points are awarded for every two products purchased from the in-house collection. In addition, the holiday season favors high-value calendars and gift sets.

For a well-groomed complexion or a polished look, expert brands confirm their place. Consumers looking for effectiveness can opt for light textures, long-lasting formulas or concentrated care products. In short, it’s time to make concrete choices.

Charlotte Tilbury – Charlotte’s Magic Cream focuses on immediate hydration and a plumped-up effect. This face cream enhances radiance and ideally prepares skin for make-up.

Charlotte Tilbury – Light Wonder offers a light, luminous, adjustable foundation. What’s more, the fine texture leaves a natural finish, perfect for skin in search of freshness.

Charlotte Tilbury – Magic Away Liquid Concealer corrects dark circles and imperfections with comfortable coverage. The cushion tip facilitates targeted application, even to delicate areas.

Charlotte Tilbury – Hollywood Flawless Filter acts as a multi-purpose liquid highlighter. Use it alone, under foundation, or as a finishing touch for a controlled glow.

Charlotte Tilbury – Luxury Palette Pillow Talk brings together harmonious shadows for a soft look. Matte and satin textures can be easily combined, from everyday to evening.

Charlotte Tilbury – Filmstar Bronze Glow sculpts and illuminates the face in just two strokes. What’s more, the fine powder blends well, for subtle, luminous contouring.

Charlotte Tilbury – Lip Cheat redefines lip contours with precision. The glide-on lead prolongs lipstick wear without drying out the skin.

Benefit Cosmetics – The POREfessional Foundation offers a smoothing finish thanks to niacinamide. What’s more, the 1C Ultimate shade, 30ml format, 40 shades and €49.90 price tag make it easy to make a precise choice.

Charlotte Tilbury – Airbrush Flawless Setting Spray Matte sets make-up with a mattifying effect. The 100 ml format and 2 sizes start at €23.50.

Le Monde Gourmand – Crème Vanille Eau de Parfum diffuses soft, comforting vanilla. The price of €32.00 and the ratio of €106.67 / 100 ml will appeal to fans of sweet notes.

Sephora Collection – Premium Advent Calendar brings together 24 surprises for a price of €89.99. This brings the total estimated value to 240.04€, useful for preparing for December.

Sephora Collection – 24 Surprises Advent Calendar focuses on make-up, skincare, bath and accessories. What’s more, it retails at €54.99 for an estimated value of €156.62.

Expert make-up and long-lasting hold

Routines gain in mastery with fixatives and technical powders. This optimizes hold without weighing down the skin, while keeping it comfortable. As a result, these essentials make busy days easier.

REM Beauty – Wicked: For Good, Cherry Blossom Palette offers two shades of blush. The pink version in 8 g costs €44.00, with 2 shades in the catalog.

REM Beauty – Easy Bake Loose Baking & Setting Powder sets make-up and smoothes visually. The Ube Birthday Cake shade in 20 g comes to €39.90 for a total of 10 shades.

Charlotte Tilbury – Airbrush Flawless Setting Spray moisturizes and sets in a light mist. What’s more, the 34 ml format is one of 2 sizes, from €23.50.

Huda Beauty – #FauxFilter Luminous Matte Liquid Concealer corrects fine lines without marking them. Shade 1.7B Honey in 9 ml is part of a range of 25 shades priced at €32.00.

Sephora Collection – 8HR Colorful Lip Liner focuses on transfer-free precision. Shade 03 Touch of rose in 1.20 g costs €9.99, with 20 shades available.

Targeted treatments, expert hair care and perfumes to give as gifts

Eye contour care, facial moisturizing and hair protection remain priorities. As a result, practical formats and sensorial textures score highly. On the other hand, efficacy remains the primary purchasing criterion for many.

KIEHL’S – Avocado Eye Contour Cream nourishes and soothes the eyes. What’s more, the 14 ml size starts at €35.00, i.e. €250.00 / 100 ml.

KIEHL’S – Ultra Facial Cream provides long-lasting hydration while remaining lightweight. The 28-ml format starts at €22.00, for a ratio of €78.57 / 100 ml.

Moroccanoil – Soin cheveux multi-usages Format Voyage smoothes and shines. The 50 ml format starts at €38.00, making it practical when you’re on the move.

Kérastase – Resistance Ciment Thermique protects the fiber from heat and reinforces its appearance. The milk costs €39.00, or €26.00 / 100 ml.

Kérastase – Blond Absolu Bain Ultra-Violet neutralizes yellow highlights in blond hair. What’s more, the shampoo is €33.00, or €13.20 / 100 ml.

Kérastase – Elixir Ultime Bain provides daily nourishment and shine. The price is €33.00, with a ratio of €13.20 / 100 ml.

Kérastase – The Face Self-Tanning Drops provide a progressive tan. Also, the 30 ml Clair/Moyen version costs 45.00€, or 150.00€ / 100 ml.

Home benefits, electro-beauty and olfactory signatures

Focus on the in-house brand: recurring operations stimulate sensible purchasing. For example, as soon as 2 of the brand’s products are purchased, double loyalty points can be applied according to the periods indicated. As a result, the in-house collection becomes a clever lever for optimizing your budget at Sephora.

Sephora Collection – Brand products: loyalty points doubled for every 2 products purchased (dedicated periods). It’s also a great way to make the most of your daily essentials.

Dyson – Electro beauté promises fast, controlled styling. These high-performance references focus on user comfort and fiber protection.

GHD – Electro beauté focuses on temperature regulation and glide. What’s more, these tools help you style quickly, without compromising smoothness.

Steampod – Electro beauté uses steam to gently straighten hair. The result is shine and discipline, even on thick hair.

Kilian Paris – Love, Don’t Be Shy envelops you in vanilla and marshmallow notes. The eau de parfum also retails at $385.00 for lovers of gourmand scents.

The 7 Virtues – Lotus Pear blends pear and flowers in a luminous framework. The bottle is priced at $127.00.

Kayali – UTOPIA VANILLA COCO | 21 blends coconut and vanilla for a sun-kissed effect. What’s more, it’s priced at $187.00.

Maison Louis Marie offers an eau de parfum priced at $52.00. The olfactory signature aims for minimalist chic.

Skylar – Coconut Cove captures fresh, airy coconut. The eau de parfum retails at $119.00.

Ellis Brooklyn – APRÈS evokes forests and an air of the great outdoors. The bottle is priced at $161.00 for a woody scent.

The strategic move is aimed at lasting satisfaction. In this way, the combination of exclusive benefits and demanding selection creates a trust effect. Finally, customers can follow Sephora ‘s flagship operations to optimize their purchases.

The holiday season often serves as a barometer. As a result, calendars, long-lasting fixatives and targeted skincare are gaining in interest. The operations announced by Sephora should make it easier to make useful choices, without wasting time.

• sephora