Sneakers: Google reveals the top 5 most sought-after models in France in 2025
Because demand changes every week, we need clear benchmarks. In
Trends 2025: the fast-moving market
According to the signals observed in early 2025 on Google in France, retro running culture and urban classics coexist. Interest is therefore focused on pairs that are easy to wear on a daily basis. What’s more, the rise of sober colors confirms a need for versatility in long-lasting sneakers.
The icons of the 90s and 2000s are making a comeback, as nostalgia remains a real driving force. Yet modern technology is seductive when it serves comfort and lightness. Also, limited outputs create noise without always dominating the volume.
Reading signals without making mistakes
Peak searches indicate curiosity, not necessarily immediate purchases. This is why you need to cross-reference Google Trends, release calendars and stock levels. In addition, tracking the sizes that go out first helps to estimate the real demand for sneakers.
“Web trends tell what shop windows don’t show.”
The pace of archive reissues remains brisk, especially among the historical giants. As a result, regular relaunches smooth prices and limit speculation. On the other hand, highly targeted collaborations trigger rapid queues for certain sneakers.
References by families and leading models
At Nike, the Air lines take center stage: Air Max 95, Air Max 97 and Air VaporMax remain visible, while legendary reissues occasionally reappear. The result is a balance between maximum cushioning and iconic silhouettes. And at Adidas, Superstar, Gazelle, Yeezy Boost 350 and key reissues coexist with a mid-rise winter-appropriate Campus 00s.
- Budget: set a range and leave a margin of 10-15%.
- Size: check the guides, as fits vary from period to period.
- Availability: keep an eye out for early-morning restocks, especially on Tuesdays.
- Care: waterproof before first wear, then brush gently.
- Rotation: alternate between two pairs to extend service life.
The Asics segment progresses with GT-2160, Gel-1130, Gel-NYC and Gel-Kinetic Fluent. The Gel-Cumulus 16 “Port Royal Model” in burgundy illustrates the return of the 2000s runners. At the same time, Salomon XT-6 and Hoka One One running models confirm the technical appeal of these sneakers.
On the fashion lifestyle axis, Balenciaga Triple S embodies an imposing aesthetic. Opposite, Vans Old Skool remains a reliable basic, while Puma Speedcat returns to a sharp profile. UGG also offers comfort hybrids: Basket Highmel, Lowmel (with 5 original colors ) and Astromel.
New Balance 740 speaks to archival enthusiasts, even if the offering varies by season. Also, materials dictate the pace: suede and nubuck win in winter, mesh and smooth leather ventilate in summer. Last but not least, the winter version of the Campus 00s is mid-height, reinforcing the ankle while maintaining a street attitude.
Budget, availability and maintenance
Prices vary according to status: general release, reissue or collaboration. So, aiming for GR releases limits the pressure and preserves the sneaker budget. What’s more, resale can help, but watch out for fees and counterfeits.
Care is crucial to maintaining shape. Therefore, avoid machine washing, which weakens the glues. Also, leave to air-dry and insert paper to maintain structure.
Trends to follow throughout the year
Retro 2000s runners should progress further, as they offer comfort and style. So, Asics GT-2160, Gel-1130 or Gel-NYC remain solid options. What’s more, the trail-to-street movement, led by XT-6, is settling into the sneaker rotation.
In terms of color, natural tones dominate: gray, sand, olive and burgundy. Port Royal illustrates this return to easy palettes. Rubber soles and discreet contrasts gain ground over time.
Repairability is advancing slowly, but daily care makes a difference. So choose resistant materials and replaceable soles whenever possible. What’s more, avoiding premature wear is the most responsible thing you can do.
To wear these pairs to the office, aim for clean pants and a structured top. A pair of straight jeans or sober cargo pants balances out the volumes. Also, a monochrome top highlights the line and color of your sneakers.
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