Omega launches a historic watch for the Milan-Cortina 2026 Winter Olympics, already popular with collectors

The 2026 Winter Games are fast approaching. Omega presents timepieces for Milano Cortina. The sporting context revives a historic design.

Milano Cortina 2026: an edition aimed straight at collectors’ hearts

The company has been timing the Olympic Games since 1932. The Milano Cortina 2026 edition continues this tradition. What’s more, it’s aimed at a public sensitive to the sporting heritage.

The 37 mm and 38 mm sizes appeal to modern wrists. On the other hand, the proportions remain faithful to historical codes. As a result, the reading of the watch gains in clarity and character.

The care given to dials and finishing is immediately apparent. Every detail evokes the mountains and the precision of timekeeping. In short, the Milano Cortina 2026 spirit is displayed without overload.

“A piece born for sport, designed to last.

Heritage design and attention to detail

Omega – Seamaster 37 mm Milano Cortina 2026 (Watch, ref. 522.53.37.20.04.001): compact case, heritage style. A size of 37 mm and a signature dedicated to the 2026 Games.

Omega – Speedmaster 38 Milano Cortina 2026 (Watch): iconic silhouette, clear legibility. What’s more, the 38 mm format is designed for everyday comfort.

• Milano Cortina 2026 Winter Games Edition
• Mastered sizes: 37 mm and 38 mm
• Historical codes modernized for everyday use
• Meticulous finish, enhanced legibility and precision
• Strong interest from collectors and new buyers

Finishes vary according to variant, with well-dosed contrasts. In this way, straps and textures enhance legibility without betraying the heritage DNA. What’s more, ergonomics are designed for active, urban days.

Sports timing, a driving force for innovation and heritage

In stadiums and on snow, timing remains crucial to performance. Nowadays, sensors, photo-finishes and live data structure the sporting narrative. As a result, technical watchmaking inspires timepieces designed for real life.

For almost a century, Omega has been orchestrating these measurements under the most stringent conditions of high visibility. The rigor of the protocol also feeds the reliability perceived by the public. In short, this strong bond makes each commemorative release even more eagerly awaited.

Omega – 2850 (Watch): a nod to a reference prized by connoisseurs. The name recalls a lineage that inspires modern reissues.

Solutions from the world of sports are being methodically migrated to civilian watches. Precision, resistance and legibility dictate design choices. As a result, these criteria guide reasoned purchasing, far beyond a simple logo.

Price, availability and buying tips for peace of mind

Parts should arrive progressively in stores and at retailers. Also, waiting lists may grow longer depending on demand. Therefore, regular contact with the official Omega network helps to plan ahead.

On the other hand, beware of over-pressurized ads on the secondary market. Ask for papers and invoices, and check the reference numbers indicated. What’s more, anticipate maintenance to preserve value, precision and wearing comfort.

The right thing to do is to consider budget, use and timing first. Also, a careful fitting enables you to assess size, balance and presence on the wrist. As a result, you can be sure of making the right purchase, without rushing or making unnecessary compromises.

Why this release matters to the watch market

The announcement boosts interest in the 2025-2026 winter season and its challenges. Also, the consistency of the range reinforces Omega’s image with discerning enthusiasts. As a result, curiosity is heightened among new buyers sensitive to storytelling.

From now on, expectations are focused on traceability, guarantees and national service quality. In short, a clear policy is reassuring for editions linked to the Winter Games. In this way, the lasting relationship between company and customer gains in concrete solidity.

The link with Italy and Alpine culture speaks to style lovers. What’s more, the sporting function legitimizes a formal language that is both sober and technical. On the other hand, speculative temptation is avoided by a long-term vision of use.

The worldwide visibility of the Games gives a massive echo to these releases. As a result, local sales can radiate to more distant and active markets. As a result, Omega’s trajectory for the period ahead is strengthened.

• Omega