Café Lacoste in Paris: the crocodile signs its first permanent address

Lacoste opens a new chapter in its Parisian history with the inauguration of its very first permanent Café Lacoste . Located in the very chic VIIIᵉ arrondissement, a stone’s throw from the Champs Élysées and the brand’s flagship store, this venue embodies a natural extension of the universe founded by René Lacoste in 1933. More than just a café, it’s a hybrid space where fashion, sport and French art de vivre meet.

Located at 16 avenue Franklin Delano Roosevelt, Café Lacoste is part of the brand’s lifestyle strategy. After several short-lived international experiences, the crocodile brand has chosen Paris to establish this concept on a long-term basis. The objective is clear: to offer an immersive experience consistent with its chic, sporty DNA, while expanding its territory beyond the wardrobe.

Immerse yourself in the world of Lacoste

Right from the entrance, the décor asserts the brand’s identity. The brand’s signature deep-green hues interact with terracotta accents and warm materials. The 100 m² space can accommodate around 60 guests in an elegant yet relaxed atmosphere. Winks to the brand’s tennis heritage punctuate the scenography, between sporting references and graphic details inspired by the famous polo shirt.

The space is designed as an extension of the boutique experience. Visitors come not just to buy, but to experience the Lacoste universe in its entirety. The address is part of a strong trend among fashion houses to invest in gastronomy to reinforce their image and create links with their community.

A card designed as an extension of the brand

Café Lacoste offers an all-day menu. Whether you’re looking for breakfast, a light lunch, a sweet break or a coffee date, the menu is both accessible and contemporary. You’ll find fresh salads, gourmet sandwiches, signature pastries and visual creations inspired by the brand’s codes.
Some of the sweets feature the emblematic colors of Lacoste polo shirts, transforming pastry classics into lifestyle objects. As for beverages, the offer combines coffees, teas, smoothies and original creations. All of this is consistent with the brand’s premium positioning.

A concept combining food service and retail

Café Lacoste is not limited to catering. The space also features a selection of exclusive objects, including tableware and branded items specially designed for the venue. This retail dimension reinforces the idea of a global concept where every detail contributes to the experience.
With this opening, Lacoste confirms its ambition to become a complete lifestyle brand. By establishing a long-term presence in Paris with this café, the company is consolidating its roots in the capital, while offering a new way of discovering its world.

Practical information

Le Café Lacoste 16 avenue Franklin Delano Roosevelt
75008 Paris
Opening hours Monday to Saturday 7.30 a.m. to 7.00 p.m.
Capacity: Approximately 60 places
On the spot and takeaway

Café Lacoste is already establishing itself as a new address to note for lovers of fashion, design and elegant breaks in the heart of Paris.

Also read: 10 addresses to discover the best coffe shops in Paris

• chic
• luxe
• paris