Martin Fourcade unveils his €3,600 Breitling with a surprising story ahead of the 2026 Olympics

In the run-up to the 2026 Olympic Winter Games, an unexpected collaboration is attracting the attention of sports and watchmaking enthusiasts. French biathlon legend Martin Fourcade has teamed up with Breitling to wear an exceptional watch at this major event. This partnership symbolizes the meeting of sporting performance and watchmaking excellence.

Martin Fourcade and his Breitling watch: a natural alliance

The five-time Olympic champion embodies values that resonate perfectly with those of the Swiss company. His rigor, perseverance and taste for effort resonate with Breitling’s philosophy. In this way, the partnership goes beyond the purely commercial to become a true human story.

Martin Fourcade is no stranger to prestigious partnerships. However, this collaboration takes on a special dimension for him. The Milan-Cortina 2026 Games represent a milestone in his new life as a sports ambassador.

The watch brand recognized him as an athlete whose achievements speak for themselves. Five Olympic gold medals and thirteen world titles testify to his greatness. What’s more, his commitment to the environment is in line with Breitling‘s core values.

“Wearing a Breitling watch at the Olympic Games means combining two forms of excellence that are close to my heart.”

Choosing an emblematic model

To accompany Martin Fourcade, Breitling has selected a timepiece to match his record of achievements. This choice reflects a particular attention to detail and to the athlete’s expectations. Indeed, every aspect of the design has been thought out to combine elegance and functionality.

Breitling’s Chronomat B01 40 is the ideal model for this major collaboration. This watch combines a chronometer-certified manufacture movement with a perfectly balanced 40-millimeter case. As a result, it is equally suited to men’s wrists as it is to those seeking a versatile and refined timepiece.

The chosen timepiece combines robustness and refinement with remarkable mastery. Its manufacture caliber guarantees impeccable precision, essential for top-level sportsmen and women. Moreover, its contemporary aesthetics suit all occasions.

• Manufacture movement with 70-hour power reserve
• Steel case for extreme conditions
• Waterproofing for sports activities
• Clear, uncluttered dial for instant readout
• Interchangeable wristband for every occasion

The 2026 Olympic Games: a unique arena for expression

Milan-Cortina will host the next Winter Games from February 6 to 22, 2026. The event will bring together the world’s best athletes in an exceptional alpine setting. Martin Fourcade will act as ambassador and consultant for the biathlon events.

His status will enable him to be present alongside the new champions. Now retired from competition, he is passing on his experience to future generations. This mission is particularly close to his heart since his retirement from sport in 2020.

The watch he wears will become a visible symbol of this successful transition. It will also represent the link between his glorious past and his committed present. In short, this timepiece tells a story that goes beyond the mere accessory.

Television viewers around the world will be able to catch a glimpse of this Breitling model during the broadcasts. This global visibility is a major asset for the Swiss brand. It also reinforces Breitling’s position as a leading sports sponsor.

A watch designed for extreme conditions

The freezing temperatures of alpine resorts put all equipment to the test. The watch selected for Martin Fourcade perfectly resists these constraints. Its mechanism continues to function with precision even in extreme cold.

This reliability is no accident. Breitling tests its creations under conditions similar to those of winter competitions. As a result, athletes can rely on their timepieces in all circumstances.

The sapphire crystal protects the dial from shocks and scratches. The screw-down crown prevents the ingress of moisture or snow. These technical features make this timepiece an ideal companion for winter sports.

Watchmaking at the service of top-level sport

The link between watchmaking and sport goes back several decades. Swiss brands have always accompanied major sporting events. Today, this tradition continues with targeted, authentic partnerships.

Breitling has a rich history in aviation and motor sports. Its expansion into winter disciplines therefore seems logical. What’s more, the precision required in biathlon fits perfectly with the brand’s DNA.

Martin Fourcade brings undeniable credibility to this collaboration. His exceptional track record and natural charisma make him an ambassador of choice. Watch enthusiasts recognize him as a true connoisseur.

This partnership benefits both parties in a balanced way. The athlete benefits from a prestigious partner for his post-career activities. Breitling, for its part, gains visibility with a demanding and passionate sporting public.

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