Scary Movie reunites Nabilla and Marlon Wayans in a video viewed 3 million times before June 3

The return of Scary Movie to theaters on June 3, 2026 is accompanied by a campaign signed by Paramount Pictures that brings together Nabilla Vergara (revealed by Les Anges de la téléréalité) and Marlon Wayans (a historical figure in the franchise) in a viral video posted from Paris and Los Angeles. In less than 24 hours, the clip surpassed 3 million views on Instagram, driven by the clash of two cult lines: “Allô? Non mais allô quoi!” to the mythical “WAZAAAAA”. This operation marks the return of Scary Movie to cinemas, twenty-six years after the first opus in the saga, which sold a total of 8 million tickets. films

Why are Nabilla and Marlon Wayans in the Scary Movie promo?

The answer can be summed up in one word: pop culture. Paramount Pictures France has banked on the collision of two lines that went viral twenty years apart to embody the saga’s parodic DNA. On one side, Nabilla Vergara, now an entrepreneur and lifestyle figure, replays her “Allô?” from 2013. On the other, Marlon Wayans, writer and actor of the very first Scary Movie in 2000, brings out his global “WAZAAAAA”. reference to popular culture

The format is clear: one phone call, two generations, two continents, one joke. In this way, the video plays on the nostalgia of the 2000s while speaking to the TikTok generation. As a result, it has gone viral on Instagram, X and French-language fan accounts. memes

A marketing strategy designed for France

The campaign was coordinated by Marion Dumas and Jonathan Fischer for Paramount Pictures France. What’s more, the choice of Nabilla as ambassador was based on a precise calculation: her cult line is one of the most recognizable French memes of the 2010 decade. So the alignment with the franchise’s parody universe seems obvious.

What’s the story behind the new Scary Movie on June 3, 2026?

The film follows the saga’s iconic heroes, twenty-six years after their first confrontation with Ghostface. Marlon Wayans reprises his role as Shorty, Shawn Wayans as Ray, Anna Faris as Cindy and Regina Hall as Brenda. The masked killer is back, and no recent horror franchise is spared.

“Nothing is sacred. No cliché survives. All limits are crossed.” – official note of intent from Paramount Pictures.

The script, by Marlon Wayans, Shawn Wayans, Keenen Ivory Wayans, Craig Wayans and Rick Alvarez, is aimed at the reboots, prequels, late sequels and other “final chapters” of contemporary horror cinema. The director is Michael Tiddes, already at the helm of several Wayans brothers’ comedies. The cast also includes Damon Wayans Jr., Cheri Oteri, Chris Elliott, Dave Sheridan, Heidi Gardner and Lochlyn Munro.

The film also promises to make a mockery of “cancel culture”, a theme the Wayans brothers have already mentioned in interviews. Scary Movie thus returns to the irreverent vein that made the first opus such a success.

• French release date: June 3, 2026, in cinemas
• Directed by Michael Tiddes
• Production: Marlon, Shawn, Keenen Ivory and Craig Wayans with Rick Alvarez
• Distribution: Paramount Pictures, in association with Miramax
• Main cast: Marlon Wayans, Shawn Wayans, Anna Faris, Regina Hall

A long-awaited return twenty-six years after the first film

The very first Scary Movie, released in 2000, parodied Scream and Souviens-toi… l’été dernier. Since then, the franchise has racked up over 8 million admissions in France for all seasons combined. However, no new opus has been released since 2013.

This sixth chapter is an event for fans of the original. It also targets a new generation of memes and TikTok parodies.

Why is the Nabilla x Marlon Wayans video such a hit?

The video surpassed 3 million views in less than 24 hours on Nabilla‘s Instagram account. Its strength lies in a precise cultural telescoping: two world-famous lines, posed without context, that respond to each other. What’s more, the deliberately minimalist staging leaves plenty of room for gags.

In the shots shown, Nabilla appears in a red tank top, smartphone hands-free, facing Marlon Wayans filmed in a plush living room, tongue out Ghostface-style. The image thus replicates both the aesthetics of French reality TV and American burlesque. The contrast produces the expected comic effect.

Beyond the buzz, the operation illustrates a major trend in cinema marketing in 2026: using national micro-influences to translate American humor. As a result, Paramount obtains organic visibility without resorting to massive ad placement.

Nabilla’s role in French communications

This is not Nabilla Vergara ‘s first major campaign. However, this return to her 2013 cult line marks an assertive turning point: the young woman accepts to play with her image rather than run away from it. This self-mockery resonates directly with the spirit of Scary Movie.

For his part, Marlon Wayans is responsible for the film’s international promotion. His presence in the clip anchors the French campaign in Paramount Pictures’ global strategy.

Should you go and see Scary Movie in cinemas on June 3, 2026?

The answer depends on your relationship with parody. For fans of the original saga, the return of the quartet Marlon Wayans, Shawn Wayans, Anna Faris and Regina Hall is a strong argument. For fans of recent horror, the film promises to dismantle Scream VI, M3GAN, Smile and Talk to Me.

The budget for a screening remains classic: between €10 and €15 in Paris, depending on the cinema, and around €8 in the provinces. What’s more, previews are expected in several UGC and Pathé multiplexes at the end of May. Early booking is still advisable for opening weekend screenings.

On the other hand, viewers allergic to the Wayans brothers’ potty humor are likely to be thrown off balance. The tone remains faithful to the franchise: scatological gags, frontal parodies and outrageous dialogue. So it’s best to know the codes before you book.

In a nutshell: Scary Movie is released on June 3, 2026, lasts around 90 minutes according to early estimates, and is aimed at an informed audience (warning likely for the final version). The campaign featuring Nabilla and Marlon Wayans has already fulfilled its mission: to put Scary Movie back at the center of the French pop culture conversation even before the first screening.