Louis Vuitton unveils Mythica, its new haute joaillerie collection with rare stones presented in Marrakech

This spring 2026, Louis Vuitton unveiled its new high jewelry collection in Marrakech. Named Mythica, it brings together more than a hundred unique pieces. The setting chosen for this revelation was the Kasbah D’If, perched high above the Agafay desert.

A collection structured into eleven chapters

As night fell, the first creations appeared under the light of torches. The silence of the desert provided the perfect backdrop for this presentation. The French company set the stage for a gemological argument in stark contrast to the usual codes of the exercise.

Since 2008, the company’s Haute Joaillerie department has built up its own identity. In seventeen years, distinctive codes have emerged: the Damier motif, the rope motif and the LV Monogram Star cut. Mythica now represents the most accomplished expression of this savoir-faire.

What sets this collection apart is an assertive gemological point of view. Louis Vuitton chooses stones that the great historical houses often ignore. The reason is simple: these gems sometimes lack commercial recognition.

“The kind of detail that’s invisible in a photo, but changes everything when worn.”

The daring zircon challenge

Zircon takes center stage in this collection. The Fortitude set is its centerpiece, with a cushion of 82.14 carats. This blue of exceptional natural clarity is drop-set on a sober necklace. Nearly a thousand hours of work went into this creation.

A second necklace features nine cushion zircons totaling 125.44 carats. Gold bangs accompany these stones and move with the body. To achieve this flexibility, the craftsmen spent two thousand hours on this piece.

• More than a hundred unique pieces make up the Mythica collection
• The Haute Joaillerie department was established in 2008
• The Fortitude set features an 82.14-carat cushion zirconia.
• The Totem torque necklace required 1,590 hours of workshop time
• The Victory necklace features thirty-seven colored diamonds

Gold as a sculptural material

The Totem set illustrates another facet of the company’s work. Its torque necklace required 1,590 hours of workshop time. Scroll-engraved yellow gold sits alongside white gold paved with 200 diamonds. This approach treats metal as a material to be sculpted rather than as a simple support.

The Triumph set takes this logic a step further. Gold feathers are chiselled by hand with extreme care. Their surface is sandblasted, while the inside is mirror-polished. To achieve this, a tool was developed especially for this collection.

These techniques testify to an expertise measured in thousands of hours. Each piece is unique in its execution. The company’s positioning in the world of haute joaillerie is confirmed.

Exceptional colored diamonds

The evening presentation concluded with fireworks over the desert horizon. This spectacular punctuation accompanied the final chapter of the collection. The Victory necklace caught the eye.

This piece brings together thirty-seven colored diamonds covering the entire chromatic spectrum. A hanging 3-carat pear-cut Fancy Vivid Orange-Yellow catches the eye. The rarity of these stones lends the set an exceptional value.

Some of the rarest stones on the market

The ring that accompanies the Victory necklace concentrates an even greater rarity. It features a 3.31-carat Fancy Vivid Pink. This color is one of the rarest on the diamond market. Louis Vuitton has thus completed a remarkable collection.

With Mythica, the French house confirms its singular approach to high jewelry. The choice of unconventional stones reflects a desire to stand out from the crowd. The workshop hours invested in each piece testify to an uncompromising commitment to craftsmanship.

This collection illustrates seventeen years of building a unique jewelry identity. The Damier codes, the rope motif and the LV Monogram Star size are fully expressed. Louis Vuitton thus continues to make headway in the highly selective world of fine jewelry.

The Agafay desert will remain the witness to this springtime revelation. Mythica’s pieces bear the imprint of this Moroccan setting. They also embody a level of craftsmanship that few houses can claim.

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